Sales Development Representative

This Is Prime; Leeds; On-site; GBP 25,000 - 29,000; Full time

Benefits offered by this job

Base salary £25k–£29k

Uncapped commission

24 days holiday

Buy/sell or roll over days

Monthly socials

Job summary

This Leeds-based cyber security scale-up, This Is Prime, is hiring an entry-level Sales Development Representative to join the rapidly growing team. You’ll generate opportunities, reach out to UK IT leaders, and book demos while learning how to articulate the value of cyber security in plain language.

We’re looking for graduates with ambition, resilience, and a curiosity to break into tech sales. Expect a structured career path, ongoing training, and a rewards package that includes a base salary

Qualifications

• Ambition and drive to start a career in sales.
• Willingness to learn about cybersecurity and sales processes.
• Strong communication and relationship-building mindset.

Responsibilities

• Researching and identifying potential customers across the UK.
• Reaching out via cold calling, email, and LinkedIn to generate interest.
• Booking software demos or trials with IT leaders and Heads of InfoSec.
• Generating around 15 qualified leads per month with training and support.

Skills

Drive

Resilience

Communication Skills

Coachability

Education

Degree (bonus)

Job description

Every single day in the UK, there are 65,000 attempted cyber-attacks on small businesses—4,500 of which succeed. That’s where this Leeds-based cyber security scale-up comes in.

Since launching in 2014, this company has created a cutting-edge platform that helps SMEs defend themselves against the kind of threats that can shut a business down in seconds. With demand for cyber protection skyrocketing, they’re growing fast—looking to double in size in the next 12 months.

If you’re a graduate with ambition, drive, and a curious mind, this is your chance to break into one of the world’s fastest-growing tech sectors, with a company that truly invests in its people.

What’s in It for You?

Structured Career Path

• Fast-track promotion opportunities within your first 12 months
• Ongoing sales training and mentorship from experienced leaders

Earning Potential

• Base salary of £25,000–£29,000 (depending on experience)
• Uncapped commission – many first-year SDRs hit £35k+, with top performers earning £40k–£50k+

Time Off + Flexibility

• 24 days’ holiday (plus Bank Holidays) – increases over time
• Buy, sell, or roll over days for maximum flexibility

Team Culture

• Monthly socials (think go-karting, escape rooms, team dinners)
• Friendly, supportive team in a non-corporate environment

Unique Product in a Growing Market

• Be part of a booming £300bn+ global cyber security market
• Work with a product that genuinely makes a difference to businesses

The Role

You’ll be at the front line of the business, generating opportunities and opening doors. Typical tasks include:

• Researching and identifying potential customers across the UK
• Reaching out to them via cold calling, email, and LinkedIn
• Booking software demos or trials with IT leaders and Heads of InfoSec
• Learning how to articulate the value of cyber security in clear, engaging waysGenerating around 15 qualified leads per month (with training & support!)

This role is all about building relationships, staying curious, and being resilient.

The Candidate

We don’t expect you to know everything about cyber security – we’ll teach you that. What we do look for is:

Drive

You’re ambitious, competitive, and want to build a long-term career in sales

Resilience

You’re not put off by challenges or a few rejections

Communication Skills

You can hold your own in conversation, both written and verbal

Coachability

You're eager to learn, open to feedback, and quick to improve

Education

A degree is a bonus but not essential; we care more about attitude and aptitude

Next Steps

This is your chance to get in on the ground floor of a growing tech company in a market that isn’t slowing down anytime soon.