Sales Development Representative

Freemarket; Greater London; On-site; GBP 30,000 - 54,000; Full time

Benefits offered by this job

Hybrid working 2 days in office near L

Private healthcare

Pension contributions

25 days annual leave

Job summary

Freemarket is seeking an experienced Sales Development Representative to fuel our cross-border payments platform. You will identify, engage and qualify high-value corporate prospects, collaborating with senior sales to convert interest into a healthy pipeline.

Based in the UK with a hybrid schedule, you will own outbound campaigns, leverage HubSpot, and develop industry knowledge across Gaming and Digital assets while thriving in a fast-paced fintech environment.

Qualifications

• Proven outbound SDR/BDR experience in fintech, SaaS, or financial services.
• Resilient, comfortable with rejection, able to break into enterprise accounts.
• Proficient with modern sales stacks (HubSpot).
• Able to translate complex financial/tech concepts into clear value propositions.
• Comfortable working with AI-powered prospecting and GTM automation tools.
• Excellent written and verbal communication with C-levels and project managers.

Responsibilities

• Drive high-volume, targeted outbound activities to generate qualified meetings.
• Consistently meet and exceed monthly targets for opportunities and activity metrics.
• Qualify with discovery to ensure ICP alignment before handing to Sales Team.
• Build and optimise outbound sequences in the sales engagement platform (HubSpot).
• Research target accounts, identify decision-makers, understand FX and payments friction points.
• Build high-quality prospect lists using LinkedIn Sales Navigator and similar tools.
• Maintain data integrity in HubSpot and base outreach on accurate data.

Skills

Outbound SDR

Hunter mindset

HubSpot

Commercial acumen

AI & automation

Communication skills

Tools

HubSpot

Job description

Job Description

About FreemarketFX

Freemarket is the next-generation network for fast, compliant, borderless payments for businesses.

We started our company in 2010 to challenge the methodology of the FX market. We thought the sector had been poorly served - both in terms of efficiency and price - and we wanted to bring transparency and value to customers. That philosophy remains today.

Now we are a trusted payment network for cross-border settlement. We connect businesses with vital payment and banking services. Customers control the speed, routing, timing, price and settlement in our portal, giving them control, choice and confidence over all their payments. Through our rail-agnostic network, customers can access 140 currencies, USDT Stablecoin, short-term lending and a range of other services designed to make payment faster, cheaper and more transparent.

We Have Strong Financial Backing, a Well-connected Board Behind Us, Real Experience In Our Management Group And a Brilliant Team. That Team Is a Powerful Network Of People, Driven By a Common Goal To Enable Growth For Our Clients. Our Collective Success Is Powered By Shared Values

We Own It

high empowerment for our people and high accountability for results.

Results for our clients, our business and for your careers.

We are Relationship-Led

trust and depth in the relationships across our team and with our clients and partners is what enables us to operate at speed and enjoy ourselves every day

We Make-it-Happen

a strong executional focus. We make considered decisions and then execute with resolve. We learn from mistakes and then execute again. Everybody at Freemarket takes responsibility for keeping us moving forward.

Stay Curious

Regardless of career-stage, we are all on a learning journey, individually and together. In particular, we embrace the opportunities AI brings to all of us to grow and evolve

Think Bigger

We don't wake up every day to do the same thing we did yesterday. We are inspired by what is possible and welcome it when others challenge our thinking. Together, we are Freemarket.

Job Requirements

Are you an experienced, relentless, data-driven sales professional who treats pipeline generation as a science? We are looking for a proactive Sales Development Representative to act as the tip of the spear for our commercial revenue engine.

At Freemarket, we foster a high-performance, accountable sales culture. You will be given autonomy in your role, while being held to a high standard of execution.

Your primary mission is to identify, engage, and qualify high-value corporate prospects within targeted industries (e.g., Gaming, Payment Providers, Digital Assets etc.), converting cold data into a qualified pipeline for our senior Sales Team. If you are a hunter who loves building strategic outbound campaigns, owning a revenue target, and becoming a subject matter expert in global payments, keep reading.

Skills, Knowledge & Expertise

• Experience: Proven outbound SDR/BDR experience, ideally within a fast-paced FinTech, SaaS, or complex financial services environment.
• The Hunter Mindset: You are resilient, comfortable with rejection, and thrive on the challenge of breaking into enterprise accounts.
• Process-Driven: You understand that predictable revenue comes from repeatable systems. You have proficiency with modern sales stacks (HubSpot).
• Commercial Acumen: Ability to understand complex financial/tech concepts and translate them into simple, compelling value propositions for prospects.
• AI & Automation Fluency: Comfortable working alongside AI-powered prospecting and GTM automation tools to streamline research, personalise outreach, and improve prospect qualification efficiency.
• Communication: Exceptional written and verbal communication skills; you can confidently engage with C-level executives and technical project managers alike.

Job Responsibilities

• Drive the Top of the Funnel: Execute high-volume, highly targeted outbound activities (calls, emails, LinkedIn) to generate qualified meetings.
• Own the Number: Consistently meet and exceed monthly targets for qualified opportunities and outbound activity metrics.
• Qualify with Precision: Run initial discovery with inbound and outbound prospects to ensure they meet our Ideal Customer Profile (ICP) before passing them to the Sales Team.
• Operate the Machine: Build, test, and optimise outbound sequences within our sales engagement platform (HubSpot) to maximise conversion rates.
• Market Intelligence: Become a specialist in your assigned vertical. Research target accounts, identify key decision-makers, and understand their specific FX and payments friction points.
• Strategic Prospecting: Build high-quality, accurate prospect lists using business development tools e.g. LinkedIn Sales Navigator, etc.
• CRM Hygiene: Maintain absolute data integrity within HubSpot. Base your outreach strategies on accurate data and trackable conversion metrics, not guesswork.

Job Benefits

• Competitive compensation & commission package
• 25 days annual leave, increasing with length of service
• Enhanced pension contributions
• Comprehensive health and wellbeing support, including private healthcare, life insurance and critical illness cover
• Access to employee rewards, discounts and financial coaching platforms
• Funded internal and external training opportunities and qualifications
• Hybrid working – an average of 2 days per week in our office near London Bridge