Sales Development Representative

Propel; Greater London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

A high-growth, VC-funded B2B SaaS company is seeking a Sales Development Representative (SDR) to join their mission-led sales team. The role involves generating qualified opportunities, conducting outreach, and supporting sales initiatives in a dynamic environment. Ideal candidates are proactive, motivated, and possess strong communication skills.

Qualifications

• Experience in a customer-facing or support/admin role (B2B).
• Confident and curious when speaking to new people.

Responsibilities

• Researching target companies and key contacts.
• Reaching out to warm and cold leads through email and phone.
• Qualifying prospects and booking discovery calls.

Skills

Interpersonal Skills

Communication Skills

Organizational Skills

Tools

LinkedIn

HubSpot

Job description

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Base pay range

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Senior Consultant | Building Superstar Sales Teams for Start Up's and Scale Up's

Sales Development Representative (SDR) | VC-Backed HR Tech Scale-Up

Hybrid – London/Guildford | Full-Time | Competitive Salary + Bonus

We’re working with a high-growth, VC-funded B2B SaaS company that’s transforming how organisations manage their job structures, skills data, and workforce planning. Their AI-powered platform is already used by major global brands across the UK and US—and they’re now scaling fast.

To support this growth, they're looking for a proactive, motivated Sales Development Representative (SDR) to join their collaborative, mission-led sales team.

The Opportunity

As an SDR, you’ll be at the forefront of the sales team—generating qualified opportunities and starting conversations with forward-thinking companies. You’ll build a solid foundation in SaaS sales, working alongside experienced Account Executives while developing your own skills in outreach, qualification, and market research.

What You’ll Be Doing

• Researching target companies and key contacts using LinkedIn and other tools
• Reaching out to warm and cold leads through email, phone, and social media
• Qualifying prospects and asking the right questions to understand pain points
• Booking discovery calls and supporting sales reps in follow-up and handovers
• Keeping CRM (HubSpot) data clean, accurate, and up to date
• Supporting outbound campaigns and digital engagement initiatives
• Shadowing senior sales team members on calls to learn the ropes
• Representing the brand at the earliest stage of the customer journey with professionalism and enthusiasm

What You Need:

• Some experience in a customer-facing or support/admin role (B2B)
• Strong interpersonal and communication skills
• Confident and curious when speaking to new people over the phone or online
• Comfortable working toward goals and KPIs
• Fast learner with a proactive attitude toward feedback and improvement
• Familiarity with tools like LinkedIn and CRM platforms (e.g. HubSpot)
• Highly organised, detail-oriented, and driven by results
• Able to commute to London or Guildford as needed (especially during onboarding)

Bonus Points For:

• Enjoy researching companies and solving problems
• Love speaking with people and building relationships
• Are interested in the future of work, workforce planning, or HR tech
• Embrace the fast pace, variety, and creativity of a startup/scale-up environment
• Are naturally proactive, adaptable, and positive—even when things are a bit ambiguous

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  Software Development and IT Services and IT Consulting

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