Sales Controller

All Electric Garages Group PLC.; Larkhill; Hybrid; GBP 35,000 - 62,000; Full time

Benefits offered by this job

Company car

25 days' annual leave + bank holidays

5-day working week

Job summary

BYD Kidderminster is seeking a Sales Controller to lead and develop the sales department, maximise opportunities and drive strong F&I performance. You will report to the Sales Manager and play a key role in achieving targets while delivering an exceptional customer journey.

The role requires proven automotive sales experience, leadership skills, and a drive to exceed targets. A full UK driving licence is essential and a commission-based rewards package is offered.

Qualifications

• Previous experience in an automotive sales environment.
• Experience in a Sales Controller or senior sales position would be advantageous.
• A strong track record of achieving and exceeding sales targets.
• Good knowledge and understanding of F&I processes and performance.
• Excellent communication and interpersonal skills.
• The ability to build strong relationships with customers and colleagues.
• Strong leadership and motivational skills.
• A positive, professional and results-driven attitude.
• Excellent attention to detail and organisational skills.
• A full UK driving licence.

Responsibilities

• Maximising every sales opportunity and supporting the department in achieving its targets.
• Leading by example and actively contributing to vehicle sales.
• Driving strong F&I performance across the sales department.
• Supporting the sales team to achieve their individual and departmental targets.
• Identifying opportunities to maximise sales and F&I performance.
• Delivering an exceptional customer experience from initial enquiry through to vehicle handover.
• Building strong and lasting relationships with customers and colleagues.
• Supporting and motivating the sales team to maintain high standards of performance.
• Taking responsibility for managing the sales department when the Sales Manager is absent.
• Helping to maintain a positive, professional and motivated sales environment.
• Working closely with the Sales Manager and wider dealership team to achieve business objectives.
• Ensuring all sales activity is carried out professionally and in line with company and manufacturer standards.

Skills

Automotive sales experience

Sales leadership

F&I knowledge

Communication skills

Interpersonal skills

Full UK driving licence

Job description

Sales Controller Required at BYD Kidderminster

Salary Competitive salary based on experience

Working Hours Full Time

Reference BYDK-SC

Closing Date 30/09/2026

Join the BYD Kidderminster Team

An exciting opportunity has become available for a Sales Controller to join our growing team at BYD Kidderminster.

As BYD continues to grow rapidly across the UK, we're looking for an ambitious and motivated sales professional who can play a key role in both selling and managing our sales department.

Reporting directly to the Sales Manager, you'll help maximise every sales opportunity, achieve departmental targets and ensure our customers receive an exceptional experience throughout their journey with us.

The Role

As a Sales Controller, your responsibilities will include:

• Maximising every sales opportunity and supporting the department in achieving its targets.
• Leading by example and actively contributing to vehicle sales.
• Driving strong F&I performance across the sales department.
• Supporting the sales team to achieve their individual and departmental targets.
• Identifying opportunities to maximise sales and F&I performance.
• Delivering an exceptional customer experience from initial enquiry through to vehicle handover.
• Building strong and lasting relationships with customers and colleagues.
• Supporting and motivating the sales team to maintain high standards of performance.
• Taking responsibility for managing the sales department when the Sales Manager is absent.
• Helping to maintain a positive, professional and motivated sales environment.
• Working closely with the Sales Manager and wider dealership team to achieve business objectives.
• Ensuring all sales activity is carried out professionally and in line with company and manufacturer standards.

What We're Looking For

We're looking for an experienced and ambitious sales professional who enjoys working in a fast-paced environment and has the drive to achieve excellent results.

Ideally, you'll have:

• Previous experience in an automotive sales environment.
• Experience in a Sales Controller or senior sales position would be advantageous.
• A strong track record of achieving and exceeding sales targets.
• Good knowledge and understanding of F&I processes and performance.
• Excellent communication and interpersonal skills.
• The ability to build strong relationships with customers and colleagues.
• Strong leadership and motivational skills.
• A positive, professional and results-driven attitude.
• Excellent attention to detail and organisational skills.
• A full UK driving licence.

We're looking for someone who is confident, commercially minded and able to lead by example while supporting the wider sales team.

Why Join BYD Kidderminster?

The automotive industry is changing quickly, and joining BYD gives you the opportunity to develop your career with one of the world's leading electric and plug-in hybrid vehicle manufacturers.

You'll be working with an exciting and rapidly growing brand, while being part of an established dealership and experienced team. As part of the wider All Electric Garages Group, you'll also be joining an established family-run automotive business with a history dating back to 1917.

In return for your hard work and commitment, we offer a fantastic commission package along with a great range of benefits, including:

• Company car.
• 25 days' annual leave, plus bank holidays.
• 5-day working week.

Interested?

If you're an ambitious and motivated sales professional looking for your next opportunity, and you have the drive to lead by example and help take our sales department to the next level, we'd love to hear from you.