Sales Executive- BYD Bradford

D.M.Keith Ltd; Bradford; On-site; GBP 23,000 - 27,000; Full time

Benefits offered by this job

Company vehicle

Uncapped commission

World-class training

30 days annual leave inclusive of bank

Job summary

D.M.Keith Ltd in Bradford is seeking a Sales Executive to join our BYD Bradford dealership. You will drive customer engagement, qualify needs, and convert enquiries into sales within a target-driven environment.

The role offers a basic salary of £23,000–£27,000 with a realistic OTE of up to £60,000, plus world-class training, a company vehicle, and uncapped commission. Working hours are 5 days per week with generous annual leave and perks.

Qualifications

• Experience in retail or automotive sales preferred.
• Ability to listen to customer needs and tailor solutions.

Responsibilities

• Generate customer appointments and prospect for new sales.
• Convert enquiries into sales and meet targets.
• Deliver excellent customer service and product knowledge.

Skills

Customer service

Target driven

Sales fundamentals

Communication

Job description

Bradford, United Kingdom | Posted on 11/08/2026

We are looking for a Sales Executive to join our BYD Bradford dealership.

This is a fabulous opportunity to join a family run business in the AM top 50 and represent one of our fantastic manufacturer partners.

About the Business

Our business started over 60 years ago and has been in the same family ever since. From our very humble beginnings, we have grown to be in the top 50 car dealers in the country. Across our 26 businesses we have a stable workforce of over 600 people, many of whom have been with us for years. We are always on the lookout for nice, genuine people who genuinely care about our customers and have a can do attitude.

Our recruitment philosophy is that we recruit for attitude and train for skills, which means that although we’re often looking for specific technical skills, if you like working with customers and you are attracted by our Family Values of Fit, Fun, Family and Fearless, you’ll fit in well here and we’d like to hear from you even if you have no experience of the automotive industry.

We offer manufacture training for product knowledge to give you the technical skills you need, and we work with our own world class sales trainer who will give you everything you need to be a "top one percenter".

We’ll expect you to work hard but in return we’ll offer you an industry leading package, flexible working hours and a real opportunity to progress: we prefer to promote from within and you will see this in everyone of our sites. You must possess an outrageous ambition to want to be the best and you won’t let anyone stop you.

About You

We are looking for someone who is able to listen to the customer’s needs and able to adapt your skills and knowledge to suit the customer individually. As a Sales Executive you will have to be confident working to targets and deadlines and been able to maximize every opportunity, converting enquiries into sales.

As a Sales Executive you will be primarily responsible for generating customer appointments and prospecting in order to maximise car sales in a challenging, target driven environment.

If you are looking to join the Automotive Industry then this is a brilliant opportunity for you, and a lifelong career choice.

Full training will be provided for those joining as a trainee, giving you opportunity to attend manufacturer Training Courses and continuous internal Training and Support.

What we offer:

• A basic salary starting at £23,000 up to £27,000 depending on performance, with a realistic OTE of up to £60,000.
• Working hours that are 5 days per week.
• World-class training provided from our own trainer and our brand partners.
• Uncapped commission with higher bandings for high performance.
• Company vehicle available when you first join.
• Opportunity to increase basic salary every quarter.
• 30 days annual leave inclusive of 8 bank holidays, with average commission paid during your annual leave, increasing with length of service
• Preferential rates for servicing and repairs on your family and friend’s cars.
• £25 contribution to eye tests
• Cycle to work scheme

You must have a valid UK driving license.

Your working hours will be 8:00am- 6:30pm Mon- Fri, 9:00am-5:00pm Saturdays and 10:30am-4:30pm Sundasys convering 41.5hrs a week to meet site needs.

If you have worked in retail previously, you will be glad to know we close Easter Sunday, Christmas day, Boxing day and New Years Day.

We are an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race,ethnicity, gender, age, national origin, religion, disability or other characteristics.