Retention & Lifecycle Lead (CRM, Loyalty & Growth)

Arc; United Kingdom; Remote; GBP 40,000 - 55,000; Full time

Job summary

Arc creates precision engineered aluminium and titanium cases for devices people rely on, with a remote-first culture and a fast growing customer base. This role owns the customer lifecycle and the CRM strategy to turn first buyers into repeat, high-value customers.

You will build segmentation, own owned channels (email, SMS, loyalty), collaborate with the Revenue team and agency partners, and define the roadmap that links acquisition to retention for stronger margins.

Qualifications

• Hands-on experience building CRM flows and segments.
• Proven track record in retention programmes for loyalty.
• Strong understanding of cohort and lifetime value analysis.

Responsibilities

• Own the lifecycle after purchase, from order confirmation to the next purchase.
• Develop segmentation models based on behaviour and value.
• Lead owned channels like email and SMS with strategy and calendar.
• Measure impact of loyalty and retention investments.
• Collaborate with agency partners to align roadmaps.
• Define the spend policy with Head of Revenue.

Skills

CRM platform hands-on

Retention programme development

Lifecycle marketing

Segmentation and data

Job description

Arc creates precision engineered aluminium and titanium cases for devices people rely on, with a remote-first culture and a fast growing customer base. This role owns the customer lifecycle and the CRM strategy to turn first buyers into repeat, high-value customers.

You will build segmentation, own owned channels (email, SMS, loyalty), collaborate with the Revenue team and agency partners, and define the roadmap that links acquisition to retention for stronger margins.