Remote CRM Lead (Klaviyo) — Master Retention & Lifecycle

The Growth Foundation; United Kingdom; Remote; GBP 45,000 - 55,000; Full time

Job summary

The Growth Foundation, a fast‑growing DTC health and wellness brand, is seeking a hands‑on CRM Manager to own the customer lifecycle end‑to‑end using Klaviyo. You will build and optimize complex journeys, drive retention, and partner with creative teams to iterate assets based on performance.

You’ll analyse flow and cohort data to identify where revenue and margin are lost, develop strategies to reduce churn, and convert one‑time buyers into subscribers.

Qualifications

• Experience owning a CRM programme end‑to‑end.
• Hands‑on Klaviyo experience with complex journeys.
• Experience in a subscription‑led business model.
• Experience with Skio, Recharge or similar subscription platforms.
• Analytical mindset with data curiosity and ability to turn insights into action.

Responsibilities

• Own the full CRM lifecycle in Klaviyo, including welcome, onboarding, education, replenishment, failed payments, winback and loyalty journeys.
• Analyse flow, customer and cohort performance to identify revenue leaks and margin loss.
• Develop retention strategies based on why customers cancel or skip, not blanket save journeys.
• Convert high‑intent one‑time customers into subscribers and grow ARPU across cohorts.
• Own CRM activity across email, SMS and WhatsApp, ensuring deliverability and healthy databases.
• Lead A/B testing across journeys and campaigns with measurable impact.
• Develop clear reporting on CRM performance and incremental contribution.

Skills

CRM strategy

Retention

A/B testing

Data analysis

Customer lifecycle

Tools

Klaviyo

Skio

Recharge

Job description

The Growth Foundation, a fast‑growing DTC health and wellness brand, is seeking a hands‑on CRM Manager to own the customer lifecycle end‑to‑end using Klaviyo. You will build and optimize complex journeys, drive retention, and partner with creative teams to iterate assets based on performance.

You’ll analyse flow and cohort data to identify where revenue and margin are lost, develop strategies to reduce churn, and convert one‑time buyers into subscribers.