CRM & Loyalty Architect — Retention Lead (Remote)

Arc; United Kingdom; Remote; GBP 40,000 - 55,000; Full time

Job summary

Arc, a maker of precision engineered aluminium and titanium cases, seeks an Acquisition Manager to own the customer lifecycle and loyalty programmes. The role is remote first with UK/European time zones and quarterly in-person meets.

You will design lifecycle strategy, segmentation and owned channels (email, SMS), and drive retention to strengthen repeat revenue and profit. The role reports to the Head of Revenue and offers a base salary of £40,000–£55,000.

Qualifications

• Has owned a CRM platform hands on, personally building flows and segments rather than briefing others to do it
• Has developed a retention programme from an early stage rather than only maintaining a mature one
• Comfortable with cohort and lifetime value analysis
• Commercially minded about promotions, and able to judge when an incentive is genuinely earning its cost
• A self starter who is comfortable building process in a small, fast moving team

Responsibilities

• Lifecycle strategy and roadmap: retention sequencing, end-to-end flow architecture, calendar alignment with trading year and product launches
• Segmentation and customer data: build behaviour/value-based segments and identify high-value customers
• Owned channels: strategy, briefings, calendar, deliverability and testing across email, SMS and beyond
• Reactivation and lapse management: define lapse by behaviour, win-back programmes and cost testing
• Voice of the customer: own feedback loops and translate insights into briefs for site/product roadmap
• Agency direction: set roadmap, review rhythm and value delivered
• Offer and lifecycle promotions: determine incentives and protect margin
• Loyalty design: craft a proposition for upgrade-driven purchases
• Cross-sell and lifecycle merchandising: drive multi-product purchases through lifecycle

Job description

Arc, a maker of precision engineered aluminium and titanium cases, seeks an Acquisition Manager to own the customer lifecycle and loyalty programmes. The role is remote first with UK/European time zones and quarterly in-person meets.

You will design lifecycle strategy, segmentation and owned channels (email, SMS), and drive retention to strengthen repeat revenue and profit. The role reports to the Head of Revenue and offers a base salary of £40,000–£55,000.