CRM Retention Growth Lead

Mous Products Ltd.; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Growth opportunities

Staff discount 30%

25 days holiday + 8 bank holidays

Cycle to Work

On-site gym

Job summary

Mous is seeking a growth marketer to own retention and CRM, shaping the strategy, roadmap and test‑and‑learn loop to turn a loyal customer base into repeat buyers and higher value customers. You will manage the email and SMS lifecycle in Klaviyo, build segmentation, run tests, and surface insights to the Ecommerce team, delivering measurable commercial impact in a fast‑growing direct‑to‑consumer brand.

This hybrid role offers ownership fast, collaboration with a lean team, and influence on

Qualifications

• Hands-on Klaviyo expertise – building flows, segments and campaigns independently.
• Experience in CRM / retention / lifecycle marketing for a DTC or consumer brand.
• Confident with retention metrics – LTV, repeat purchase rate, churn, cohort analysis.
• Proven track record of growing repeat purchase rate and CRM‑driven revenue.

Responsibilities

• Own and optimise the email & SMS programme in Klaviyo – lifecycle flows and weekly campaign calendar.
• Develop the CRM/retention roadmap and customer segmentation across the post-purchase journey.
• Plan and run A/B tests on creative, offers, subject lines and send times; report retention KPIs.
• Own retention reporting – repeat purchase rate, customer LTV, churn and revenue; surface insights.

Skills

Klaviyo

CRM / retention marketing

LTV analysis

Repeat purchase growth

Tools

A/B testing tools

Analytics tools

Job description

Mous is seeking a growth marketer to own retention and CRM, shaping the strategy, roadmap and test‑and‑learn loop to turn a loyal customer base into repeat buyers and higher value customers. You will manage the email and SMS lifecycle in Klaviyo, build segmentation, run tests, and surface insights to the Ecommerce team, delivering measurable commercial impact in a fast‑growing direct‑to‑consumer brand.

This hybrid role offers ownership fast, collaboration with a lean team, and influence on