Remote Retention & Lifecycle Marketing Manager (Email/CRM)

Caramel Talent; United Kingdom; Remote; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Talantir seeks a Retention Manager to lead email, CRM and lifecycle marketing initiatives for a portfolio of eCommerce and DTC brands. You will own retention strategy, design lifecycle journeys, and drive engagement and revenue through data-driven campaigns.

You'll work hands-on across Klaviyo, segmentation, automation and testing, collaborating with paid media and creative teams to align retention with acquisition and overall growth.

Qualifications

• Hands-on experience in email marketing, CRM or lifecycle marketing for eCommerce/DTC brands
• Commercially aware and analytically driven with client-facing experience
• 2+ years of experience in email marketing, CRM or lifecycle marketing

Responsibilities

• Owning retention strategy and performance across multiple client accounts
• Building and optimising lifecycle flows including welcome, post-purchase, win-back and subscription journeys
• Planning and managing campaign calendars across email and SMS
• Developing segmentation and personalisation strategies based on customer behaviour
• Managing ESP platforms (Klaviyo) across multiple accounts including flows, campaigns and lists
• Designing and executing A/B testing programmes to improve performance
• Analysing performance data (LTV, repeat purchases, churn, revenue)
• Translating data into commercially focused insights and recommendations
• Working with paid media and creative teams to align retention with acquisition

Skills

Email marketing

CRM

Lifecycle marketing

Data analysis

Segmentation

A/B testing

Campaign planning

Tools

Klaviyo

Job description

Talantir seeks a Retention Manager to lead email, CRM and lifecycle marketing initiatives for a portfolio of eCommerce and DTC brands. You will own retention strategy, design lifecycle journeys, and drive engagement and revenue through data-driven campaigns.

You'll work hands-on across Klaviyo, segmentation, automation and testing, collaborating with paid media and creative teams to align retention with acquisition and overall growth.