Retention & Base Growth Lead – Commercial Strategy

Sky UK; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Free SkyTV/NOW package

Pension up to 9% employer contribution

Private healthcare with mental health

Aviva Digital GP and dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards

Job summary

Sky UK is seeking a Commercial Manager to support the development and delivery of the commercial strategy for Sky's Broadband base, focusing on retention, churn reduction and customer outcomes. You will own strategic initiatives from insight through business case, delivery and performance review.

You'll translate priorities into clear workplans, leverage customer insight and financial analysis, and lead cross-functional workstreams to optimise pricing, product and lifecycle management.

Qualifications

• Strong demonstrable experience of taking commercial or strategic initiatives from problem/opportunity identification through to recommendation and action, with clear evidence of the commercial or customer outcome achieved.
• Strong experience using customer, commercial and/or financial data to assess value, build business cases or evaluate performance, with clear explanations of assumptions and measures.
• Proven experience leading a project or workstream from idea through to delivery, coordinating teams and managing milestones, risks and dependencies.
• Experience working across multiple functions and levels, including influencing decisions with conflicting priorities.
• Ability to balance customer outcomes, commercial value, operational feasibility and financial impact in recommendations.
• Proven track record of delivering work to milestones or deadlines in changing environments.

Responsibilities

• Own and deliver strategic Broadband base and retention projects, translating priorities into workplans, decisions and measurable outcomes.
• Use customer insight, performance data, and financial analysis to identify opportunities, diagnose issues and develop recommendations and business cases.
• Lead workstreams addressing churn drivers and improve lifecycle management (eg. homemove, early termination charges).
• Develop and deliver initiatives moving customers to right product, speed, technology and pricing (e.g. migrations, upgrades).
• Drive projects from strategy through execution, coordinating cross-functional teams, managing risks and dependencies, and ensuring compliance considerations are built into delivery.
• Create materials for senior forums and provide post-launch evaluation to turn learnings into actions.

Skills

Strategic initiatives

Data-driven decisions

Cross-functional leadership

Stakeholder influence

Delivery milestones

Decision making

Job description

Sky UK is seeking a Commercial Manager to support the development and delivery of the commercial strategy for Sky's Broadband base, focusing on retention, churn reduction and customer outcomes. You will own strategic initiatives from insight through business case, delivery and performance review.

You'll translate priorities into clear workplans, leverage customer insight and financial analysis, and lead cross-functional workstreams to optimise pricing, product and lifecycle management.