Retail Media CRM & Audience Engagement Manager

B&Q plc; Eastleigh; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible Hybrid Working

Career Growth & Development

Competitive Reward Package

Colleague Discounts

Job summary

B&Q plc is looking for a Retail Media Comms and Engagement Manager to drive CRM communications across onboarding, nurture and retention, delivering targeted campaigns and lifecycle journeys to engage advertisers.

You will collaborate with Sales Operations, enable data-driven decisions, and plan events and campaigns that align with commercial priorities, while maintaining content across assets and channels.

Qualifications

• Proven experience in communications, engagement, CRM (salesforce), email marketing, campaign delivery or content marketing.
• Experience owning email marketing platforms, including creating campaigns, building audience segments and maintaining contact lists.
• Experience working with design and content teams to create clear, effective campaign and communication assets.
• Experience creating and maintaining social content that supports engagement and commercial priorities.
• Experience creating and maintaining webpages or digital content pages.
• Track record of creating targeted communications and engagement activity that drives audience action and supports commercial priorities.
• Experience delivering customer journey communications, audience segments and multi-channel engagement activity
• Experience planning events, webinars, product launches or customer activation programmes.
• Strong commercial judgement, with the ability to translate business priorities into clear communication plans and engaging content.
• Strong copywriting, communication and stakeholder-management skills
• Analytical approach with experience measuring performance and optimising activity.

Responsibilities

• Own CRM communications across prospecting, onboarding, nurture, retention and reactivation.
• Deliver targeted campaigns and lifecycle journeys that drive advertiser engagement and action.
• Work with Sales Operations & Enablement on CRM requirements, data quality, lead routing and activity tracking.
• Turn category, Marketplace, agency and advertiser priorities into clear audience engagement plans.
• Develop activity for priority prospects, dormant accounts and growth audiences, aligned with Partnership Manager priorities.
• Manage advertiser and agency communications, including newsletters, product updates, commercial announcements and launches.
• Adapt proposition messaging into clear, relevant communications for different audiences and lifecycle stages.
• Plan and deliver advertiser events, supplier conferences, webinars and follow-up activity.
• Create campaign assets, email and web content, social content, case studies and engagement toolkits.
• Maintain a content plan aligned to commercial priorities and key trading moments.
• Track campaign, channel and audience performance, using testing and insight to continually improve effectiveness.
• Share performance insights and recommendations with Partnerships and Sales Operations & Enablement.
• Build strong relationships across Retail Media, Partnerships, Strategy & Proposition, Self Serve & Data Monetisation, Media Operations, Data, Commercial, Category, Marketplace, Marketing, CRM and Analytics teams.
• Work effectively with wider Kingfisher stakeholders, advertisers, suppliers, Marketplace merchants, media agencies, event partners and relevant industry networks.

Skills

CRM communications

Email marketing

Campaign delivery

Content marketing

Copywriting

Stakeholder management

Analytics

Audience segmentation

Event planning

Social content creation

Tools

Salesforce

Email platforms

Job description

B&Q plc is looking for a Retail Media Comms and Engagement Manager to drive CRM communications across onboarding, nurture and retention, delivering targeted campaigns and lifecycle journeys to engage advertisers.

You will collaborate with Sales Operations, enable data-driven decisions, and plan events and campaigns that align with commercial priorities, while maintaining content across assets and channels.