Retail Media Planning & Insights Lead — Hybrid

B&Q plc; Eastleigh; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Flexible & Hybrid Working

Career Growth & Development

Competitive Reward Package

Colleague Discounts

Health & Wellbeing Support

Time Away From Work

A Place Where You Belong

Make a Difference

Job summary

B&Q plc is seeking a Retail Media Planning and Insights Manager to lead cross-channel media planning for strategic advertisers. You will turn advertiser objectives and CRM insights into highly effective plans, while developing scalable frameworks and best practices across the team.

You’ll work closely with Advertising and Customer Marketing to align campaigns with supplier, customer and Retail Media priorities, using first-party data to optimise targeting, measurement and performance across

Qualifications

• Experience in media planning and retail media, including building integrated, multi-channel media plans.
• Strong understanding of audience planning, targeting and measurement principles.
• Excellent stakeholder management and communication skills.
• Experience leading projects, processes or teams within a fast-paced commercial environment.
• Strong analytical and problem-solving capability using data and insights to influence decisions.

Responsibilities

• Lead annual, seasonal and campaign media planning across onsite, offsite and in-store channels for strategic advertisers.
• Turn advertiser objectives and audience insights into effective media plans and channel recommendations.
• Support Partnerships with planning that drives account growth and advertiser investment.
• Develop planning tools and standards for a scalable team approach.
• Oversee post-sale briefs, ensuring clear objectives, audiences, channels and budgets.

Skills

Media planning

Retail media

Audience planning

Stakeholder management

Communication skills

Project leadership

Data-driven decisions

Analytical thinking

Campaign performance

Planning frameworks

First-party data (Desirable)

Audience extension

Personalisation

Tools

N/A

Job description

B&Q plc is seeking a Retail Media Planning and Insights Manager to lead cross-channel media planning for strategic advertisers. You will turn advertiser objectives and CRM insights into highly effective plans, while developing scalable frameworks and best practices across the team.

You’ll work closely with Advertising and Customer Marketing to align campaigns with supplier, customer and Retail Media priorities, using first-party data to optimise targeting, measurement and performance across