Retail Media Planning and Insights Manager

B&Q plc; Eastleigh; Hybrid; GBP 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Flexible & Hybrid Working

Career Growth & Development

Competitive Reward Package

Colleague Discounts

Health & Wellbeing Support

Time Away From Work

A Place Where You Belong

Make a Difference

Zusammenfassung

B&Q plc is seeking a Retail Media Planning and Insights Manager to lead cross-channel media planning for strategic advertisers. You will turn advertiser objectives and CRM insights into highly effective plans, while developing scalable frameworks and best practices across the team.

You’ll work closely with Advertising and Customer Marketing to align campaigns with supplier, customer and Retail Media priorities, using first-party data to optimise targeting, measurement and performance across

Qualifikationen

• Experience in media planning and retail media, including building integrated, multi-channel media plans.
• Strong understanding of audience planning, targeting and measurement principles.
• Excellent stakeholder management and communication skills.
• Experience leading projects, processes or teams within a fast-paced commercial environment.
• Strong analytical and problem-solving capability using data and insights to influence decisions.

Aufgaben

• Lead annual, seasonal and campaign media planning across onsite, offsite and in-store channels for strategic advertisers.
• Turn advertiser objectives and audience insights into effective media plans and channel recommendations.
• Support Partnerships with planning that drives account growth and advertiser investment.
• Develop planning tools and standards for a scalable team approach.
• Oversee post-sale briefs, ensuring clear objectives, audiences, channels and budgets.

Kenntnisse

Media planning

Retail media

Audience planning

Stakeholder management

Communication skills

Project leadership

Data-driven decisions

Analytical thinking

Campaign performance

Planning frameworks

First-party data (Desirable)

Audience extension

Personalisation

Tools

N/A

Jobbeschreibung

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love. Join us as a Retail Media Planning and Insights Manager and you'll be a big part of this. What's the job?:

• Lead annual, seasonal and campaign media planning across onsite, offsite and in-store channels for strategic advertisers.
• Turn advertiser objectives and audience insights into effective media plans, recommending the right channels and media mix.
• Support Partnerships with strategic planning that drives account growth and longer-term advertiser investment.
• Work with Advertising and Customer Marketing to develop integrated campaigns aligned to supplier, customer and Retail Media priorities.
• Develop planning frameworks, tools and standards to create a consistent and scalable approach across the team.
• Use customer, CRM and analytics insights to identify audiences, targeting opportunities and new media propositions.
• Support the development and commercialisation of audience extension and new audience products.
• Drive greater use of personalisation and customer-led targeting within campaign planning.
• Lead, coach and develop Retail Media Planning Executives, setting clear objectives, priorities and performance expectations.
• Build strategic and consultative planning capability across the team and wider Retail Media function.
• Oversee post-sale campaign briefs, ensuring objectives, audiences, channels, budgets, timings, assets and measurement requirements are clear.
• Ensure effective handover to activation, Ad Operations and Measurement teams, resolving gaps or delays and keeping Partnerships informed.
• Oversee financial reconciliation and bring together overall campaign analysis and performance insights.
• Track planning KPIs, service levels, briefing quality and turnaround times to improve ways of working.
• Review campaign outcomes and apply learnings to future media plans.
• Build benchmarks, case studies and planning insights to continually improve campaign performance. Experience in media planning and retail media, including building integrated, multi-channel media plans.
• Strong understanding of audience planning, targeting and measurement principles.
• Strong commercial acumen with the ability to translate business objectives into effective marketing solutions.
• Excellent stakeholder management and communication skills.
• Experience leading projects, processes or teams within a fast-paced commercial environment.
• Strong analytical and problem-solving capability, using data and insights to influence decision-making.

Desirable Skills & Experience

• Experience within a retailer, media owner or agency environment.
• Experience working with first-party customer data and audience segmentation.
• Knowledge of audience extension, offsite activation, personalisation and customer data platforms.
• Familiarity with attribution, incrementality and campaign effectiveness methodologies.
• Experience developing planning frameworks and operating models. At B&Q, we're building more than great homes - we're building great careers.

When you join us, you'll be part of a supportive, inclusive business where your ideas matter, your development is invested in, and your wellbeing is genuinely important. Here's what you can expect:

• Flexible & Hybrid Working - Work in a way that helps you perform at your best, balancing business needs with personal commitments.
• Career Growth & Development - Access learning, development and career opportunities across one of the UK's leading retail organisations.
• Competitive Reward Package - A competitive salary, pension and a range of financial benefits.
• Colleague Discounts - Enjoy discounts across B&Q and the wider Kingfisher Group.
• Health & Wellbeing Support - Access wellbeing resources, health support and employee assistance programmes designed to help you thrive.
• Time Away From Work - Generous holiday entitlement and family-friendly policies that support life both inside and outside work.
• A Place Where You Belong - We're committed to creating an inclusive workplace where everyone feels valued, respected and empowered to be themselves.
• Make a Difference - The work you do will have a direct impact on our customers, colleagues and business.

Eligibility To Work

Please note that B&Q does not currently offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application and throughout their employment.

Accessibility & Disability Confident

At B&Q, we're committed to creating an inclusive recruitment experience for everyone. If you require any additional support or reasonable adjustments to help you complete your application or throughout the recruitment process, please let us know.