Retail Media Planning Lead

B&Q plc; Eastleigh; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Flexible & Hybrid Working

Career Growth & Development

Competitive Reward Package

Colleague Discounts

Job summary

B&Q plc in the UK is seeking a Retail Media Planning Executive to support, plan and activate Retail Media campaigns. You will translate advertiser objectives into delivery briefs, coordinate cross-functional teams, and ensure campaigns run smoothly from handover to delivery.

The role requires experience in Retail Media or digital advertising, strong organisational skills, and the ability to manage multiple campaigns with stakeholders across marketing, sales and delivery teams.

Qualifications

• Experience within Retail Media, digital advertising or eCommerce.
• Understanding of media planning principles, campaign briefing requirements and how to translate advertiser objectives into actionable delivery briefs.
• Experience in campaign management, account management, media operations or client servicing.
• Strong organisational and project coordination skills.
• Excellent communication and stakeholder management abilities.
• Ability to manage multiple campaigns and priorities simultaneously.
• Strong attention to detail and process management skills.

Responsibilities

• Support the development of Retail Media plans, ensuring advertiser objectives, budgets, timings and channel requirements are clearly understood.
• Manage campaign handovers from Partnership Managers, checking briefs, budgets, assets, timings and approvals are complete.
• Turn agreed media plans into clear activation briefs, timelines and deliverables for delivery teams.
• Brief the Creative Studio, coordinating campaign requirements, assets, specifications, deadlines and approvals.
• Manage campaigns from post-sale through to completion, monitoring progress and proactively resolving risks, issues and changes.
• Act as the day-to-day contact for advertisers and agencies during campaign delivery, providing clear and proactive communication.
• Work closely with Partnership Managers while ensuring commercial discussions, including pricing, renewals and upsell opportunities, remain with them.
• Coordinate across Activation, Ad Operations, Measurement, Media, Category, Trading, Commercial and Marketing teams to ensure smooth campaign delivery.
• Maintain accurate campaign documentation, bookings, approvals and tracking to support effective governance.
• Coordinate campaign reporting, bringing together performance results, advertiser feedback, learnings and recommendations.
• Capture campaign insights, risks and actions to improve future planning and advertiser experience.
• Complete financial reconciliation, ensuring campaign spend, bookings and invoicing are accurate.
• Identify opportunities to improve campaign processes, tools and ways of working.
• Support the adoption of best practices that improve campaign delivery, operational efficiency and advertiser experience.

Skills

Retail Media

Digital advertising

eCommerce

Media planning

Campaign management

Account management

Stakeholder management

Project coordination

Communication

Tools

Campaign management platforms

Job description

B&Q plc in the UK is seeking a Retail Media Planning Executive to support, plan and activate Retail Media campaigns. You will translate advertiser objectives into delivery briefs, coordinate cross-functional teams, and ensure campaigns run smoothly from handover to delivery.

The role requires experience in Retail Media or digital advertising, strong organisational skills, and the ability to manage multiple campaigns with stakeholders across marketing, sales and delivery teams.