Retail Media Comms and Engagement manager

B&Q plc; Eastleigh; Hybrid; GBP 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

Flexible Hybrid Working

Career Growth & Development

Competitive Reward Package

Colleague Discounts

Zusammenfassung

B&Q plc is looking for a Retail Media Comms and Engagement Manager to drive CRM communications across onboarding, nurture and retention, delivering targeted campaigns and lifecycle journeys to engage advertisers.

You will collaborate with Sales Operations, enable data-driven decisions, and plan events and campaigns that align with commercial priorities, while maintaining content across assets and channels.

Qualifikationen

• Proven experience in communications, engagement, CRM (salesforce), email marketing, campaign delivery or content marketing.
• Experience owning email marketing platforms, including creating campaigns, building audience segments and maintaining contact lists.
• Experience working with design and content teams to create clear, effective campaign and communication assets.
• Experience creating and maintaining social content that supports engagement and commercial priorities.
• Experience creating and maintaining webpages or digital content pages.
• Track record of creating targeted communications and engagement activity that drives audience action and supports commercial priorities.
• Experience delivering customer journey communications, audience segments and multi-channel engagement activity
• Experience planning events, webinars, product launches or customer activation programmes.
• Strong commercial judgement, with the ability to translate business priorities into clear communication plans and engaging content.
• Strong copywriting, communication and stakeholder-management skills
• Analytical approach with experience measuring performance and optimising activity.

Aufgaben

• Own CRM communications across prospecting, onboarding, nurture, retention and reactivation.
• Deliver targeted campaigns and lifecycle journeys that drive advertiser engagement and action.
• Work with Sales Operations & Enablement on CRM requirements, data quality, lead routing and activity tracking.
• Turn category, Marketplace, agency and advertiser priorities into clear audience engagement plans.
• Develop activity for priority prospects, dormant accounts and growth audiences, aligned with Partnership Manager priorities.
• Manage advertiser and agency communications, including newsletters, product updates, commercial announcements and launches.
• Adapt proposition messaging into clear, relevant communications for different audiences and lifecycle stages.
• Plan and deliver advertiser events, supplier conferences, webinars and follow-up activity.
• Create campaign assets, email and web content, social content, case studies and engagement toolkits.
• Maintain a content plan aligned to commercial priorities and key trading moments.
• Track campaign, channel and audience performance, using testing and insight to continually improve effectiveness.
• Share performance insights and recommendations with Partnerships and Sales Operations & Enablement.
• Build strong relationships across Retail Media, Partnerships, Strategy & Proposition, Self Serve & Data Monetisation, Media Operations, Data, Commercial, Category, Marketplace, Marketing, CRM and Analytics teams.
• Work effectively with wider Kingfisher stakeholders, advertisers, suppliers, Marketplace merchants, media agencies, event partners and relevant industry networks.

Kenntnisse

CRM communications

Email marketing

Campaign delivery

Content marketing

Copywriting

Stakeholder management

Analytics

Audience segmentation

Event planning

Social content creation

Tools

Salesforce

Email platforms

Jobbeschreibung

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love. Join us as a Retail Media Comms and Engagement manager and you'll be a big part of this. What's the job?:

• Own CRM communications across prospecting, onboarding, nurture, retention and reactivation.
• Deliver targeted campaigns and lifecycle journeys that drive advertiser engagement and action.
• Work with Sales Operations & Enablement on CRM requirements, data quality, lead routing and activity tracking.
• Turn category, Marketplace, agency and advertiser priorities into clear audience engagement plans.
• Develop activity for priority prospects, dormant accounts and growth audiences, aligned with Partnership Manager priorities.
• Manage advertiser and agency communications, including newsletters, product updates, commercial announcements and launches.
• Adapt proposition messaging into clear, relevant communications for different audiences and lifecycle stages.
• Plan and deliver advertiser events, supplier conferences, webinars and follow-up activity.
• Create campaign assets, email and web content, social content, case studies and engagement toolkits.
• Maintain a content plan aligned to commercial priorities and key trading moments.
• Track campaign, channel and audience performance, using testing and insight to continually improve effectiveness.
• Share performance insights and recommendations with Partnerships and Sales Operations & Enablement.
• Build strong relationships across Retail Media, Partnerships, Strategy & Proposition, Self Serve & Data Monetisation, Media Operations, Data, Commercial, Category, Marketplace, Marketing, CRM and Analytics teams.
• Work effectively with wider Kingfisher stakeholders, advertisers, suppliers, Marketplace merchants, media agencies, event partners and relevant industry networks.
• Proven experience in communications, engagement, CRM (salesforce), email marketing, campaign delivery or content marketing.
• Experience owning email marketing platforms, including creating campaigns, building audience segments and maintaining contact lists.
• Experience working with design and content teams to create clear, effective campaign and communication assets.
• Experience creating and maintaining social content that supports engagement and commercial priorities.
• Experience creating and maintaining webpages or digital content pages.
• Track record of creating targeted communications and engagement activity that drives audience action and supports commercial priorities.
• Experience delivering customer journey communications, audience segments and multi-channel engagement activity
• Experience planning events, webinars, product launches or customer activation programmes.
• Strong commercial judgement, with the ability to translate business priorities into clear communication plans and engaging content.
• Strong copywriting, communication and stakeholder-management skills
• Analytical approach with experience measuring performance and optimising activity.

Desirable Skills & Experience

• B2B marketing or communications experience.
• Experience in Retail Media, digital advertising, ecommerce, media owners, agencies or marketplaces
• Understanding of advertiser, supplier and agency decision-making journeys
• Experience using first-party data within appropriate governance and consent frameworks. At B&Q, we're building more than great homes - we're building great careers.

When you join us, you'll be part of a supportive, inclusive business where your ideas matter, your development is invested in, and your wellbeing is genuinely important.

Here's what you can expect:

• Flexible & Hybrid Working - Work in a way that helps you perform at your best, balancing business needs with personal commitments.
• Career Growth & Development - Access learning, development and career opportunities across one of the UK's leading retail organisations.
• Competitive Reward Package - A competitive salary, pension and a range of financial benefits.
• Colleague Discounts - Enjoy discounts across B&Q and the wider Kingfisher Group.
• Health & Wellbeing Support - Access wellbeing resources, health support and employee assistance programmes designed to help you thrive.
• Time Away From Work - Generous holiday entitlement and family-friendly policies that support life both inside and outside work.
• A Place Where You Belong - We're committed to creating an inclusive workplace where everyone feels valued, respected and empowered to be themselves.
• Make a Difference - The work you do will have a direct impact on our customers, colleagues and business.

Eligibility To Work

Please note that B&Q does not currently offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application and throughout their employment.

Accessibility & Disability Confident

At B&Q, we're committed to creating an inclusive recruitment experience for everyone. If you require any additional support or reasonable adjustments to help you complete your application or throughout the recruitment process, please let us know.