Retail Assistant Manager — Lead, Inspire & Drive Sales

Naylor's Equestrian Llp; Leicester; Hybrid; GBP 23,000 - 30,000; Full time

Benefits offered by this job

Incremental Holiday Allowance

Staff Discount on qualifying purchases

Exclusive Colleague Bike Discount

Discounted Gym membership

Personal development opportunities

Access to Apprenticeships and accredit

Job summary

JD Group's JD Sports is seeking an Assistant Manager in Leicester to drive store performance and lead a team to deliver outstanding results. You will support the Store Manager, coach colleagues, and ensure high presentation standards while maintaining operational excellence.

The role requires strong leadership, commercial awareness, and the ability to translate KPI data into action to hit ambitious sales targets and provide an exceptional customer experience.

Qualifications

• Previous experience in retail management or supervisory role.
• Strong leadership to guide, develop, and motivate staff.
• Confident interpreting KPI and sales data to support decisions.
• Excellent communication and interpersonal skills.
• Proven success driving sales and KPI achievement in retail.

Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills

Leadership

KPI analytics

Retail operations

Staff coaching

Customer service

Job description

JD Group's JD Sports is seeking an Assistant Manager in Leicester to drive store performance and lead a team to deliver outstanding results. You will support the Store Manager, coach colleagues, and ensure high presentation standards while maintaining operational excellence.

The role requires strong leadership, commercial awareness, and the ability to translate KPI data into action to hit ambitious sales targets and provide an exceptional customer experience.