Store Lead: Inspire Teams, Drive Sales & Excellence

JD Sports Fashion; Hereford; On-site; GBP 23,000 - 29,000; Full time

Benefits offered by this job

Holiday allowance

Staff discount

Bike discount

Gym membership

Personal development opportunities

Apprenticeships

Job summary

JD Sports Fashion in Hereford is looking for an Assistant Manager to drive store performance, lead the team and work closely with the Store Manager to deliver strong sales and operational excellence. You will coach colleagues, maintain JD standards, manage day-to-day operations, and use KPI data to inform decisions while upholding exceptional customer service.

If you are confident, collaborative, and passionate about sport and fashion, join a fast-paced, ambitious team focused on growth and the

Qualifications

• Previous experience in a retail management or supervisory role.
• Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decision-making and shift focus.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement in a retail environment.

Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills

Retail leadership

KPI interpretation

Communication

Sales performance

Customer service

Job description

JD Sports Fashion in Hereford is looking for an Assistant Manager to drive store performance, lead the team and work closely with the Store Manager to deliver strong sales and operational excellence. You will coach colleagues, maintain JD standards, manage day-to-day operations, and use KPI data to inform decisions while upholding exceptional customer service.

If you are confident, collaborative, and passionate about sport and fashion, join a fast-paced, ambitious team focused on growth and the