Remote Marketing Data Analyst for M&A Insights

Toptal; Greater London; Remote; GBP 55,000 - 75,000; Full time

Job summary

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies we acquire through M&A. You will track paid advertising performance, translate it into metrics like LTV and ROAS, and develop reports to inform budget allocation and channel strategy.

This role requires rigorous analysis, forecasting, and experimentation to drive data-driven decisions.

Qualifications

• Bachelor’s degree in a relevant field.
• 3+ years of experience in data analysis, analytics, or business intelligence with a focus on marketing analytics.
• Experience analyzing paid advertising performance (e.g., Google Ads) and translating it into metrics such as LTV, CAC, and ROAS.
• Experience building or owning marketing data infrastructure (tracking, attribution, data pipelines, and reporting).

Responsibilities

• Analyze data, build models, test hypotheses, forecast performance, create Tableau reports, and write SQL scripts to inform marketing decisions.
• Build, own, and maintain the marketing data infrastructure, integrating Google Analytics, Google Ads, and other paid platforms.
• Assess and integrate marketing data from newly acquired companies to measure acquisition spend with rigor.
• Measure and diagnose paid advertising performance across channels to guide budget allocation and channel strategy.
• Define consistent metrics (LTV, ROAS, payback) aligned with company objectives and ensure cross-business comparability.
• Provide actionable recommendations for marketing leaders and business owners based on descriptive and diagnostic analytics.
• Collaborate with analysts focused on acquisitions to connect marketing performance with revenue and operations.

Skills

Marketing analytics

SQL

Data analysis

Business intelligence

Education

Bachelor's degree

Tools

Tableau

Power BI

R/Python

Job description

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies we acquire through M&A. You will track paid advertising performance, translate it into metrics like LTV and ROAS, and develop reports to inform budget allocation and channel strategy.

This role requires rigorous analysis, forecasting, and experimentation to drive data-driven decisions.