Marketing Analytics Lead: Data-Driven Growth

Optimizely; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Optimizely is seeking an experienced Marketing Analytics Lead, to join our Data Services function. This role will be critical to helping optimize our decision-making abilities across the Marketing domain.

This position will lead domain analysis creation, provide best-in-class insights and proposals for change, design solutions and work cross-functionally to implement process and change within the organization.

Qualifications

• 5+ years of professional experience.
• 3+ years in Marketing Ops/RevOps at a SaaS company.
• Familiarity with intent data (6sense), sales engagement platforms (Outreach, Salesloft, Gong), and conversational analytics.
• Proficiency in SQL and at least one statistical language (Python, R, etc.).
• Experience with marketing platforms (Google Analytics, Salesforce, Marketo...).

Responsibilities

• Leverage large-scale marketing performance data to identify actionable insights.
• Drive digital, web, demand and pipeline analytics.
• Build and refine predictive and diagnostic models for forecasting and optimization.
• Partner with Sales, Customer Success and Product to implement data-informed actions.
• Ensure data integrity and evolving KPIs with data engineering and analytics teams.
• Develop clear narratives explaining marketing performance trends.
• Translate findings for executives and cross-functional stakeholders.
• Create dashboards and visualizations to enhance understanding.
• Frame insights within strategic goals, highlighting opportunities and risks.
• Engage SVP of Demand Gen and global leaders to align metrics.
• Lead quarterly initiatives to improve marketing efficiency and pipelines.
• Collaborate with Marketing, Sales, Product, Finance and IT to align initiatives.

Skills

SQL

Python

Marketing Ops/RevOps

Data storytelling

Stakeholder engagement

Cross-functional collaboration

Predictive analytics

Data visualization

Google Analytics

Tools

6sense

Outreach

Salesloft

Gong

Salesforce

Marketo

Job description

Optimizely is seeking an experienced Marketing Analytics Lead, to join our Data Services function. This role will be critical to helping optimize our decision-making abilities across the Marketing domain.

This position will lead domain analysis creation, provide best-in-class insights and proposals for change, design solutions and work cross-functionally to implement process and change within the organization.