AI-Driven Marketing Analytics Principal (Remote)

Remote; United Kingdom; Remote; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Flexible paid time off

Async working hours

16 weeks parental leave

Stock options

Home office budget & IT equipment

Mental health support

Job summary

Remote is seeking a Principal, Marketing Analytics to own the long-term marketing data ecosystem. You will shape global strategy, architect predictive models, and drive investment decisions with executive leadership from our fully remote organization.

The role requires expert-level data stack proficiency, strong cross-functional influence, and a remote-first mindset to coordinate with diverse teams worldwide.

Qualifications

• Distinguished track record in marketing analytics, BI, or data science in high-growth B2B SaaS/enterprise environments.
• Mastery in designing and defending complex attribution frameworks (MTA, MMM, Unified Measurement).
• Experience quantifying global brand health, SoV, and long-tail market expansion.

Responsibilities

• Own long-term vision for marketing data ecosystem and governance.
• Architect and scale predictive models for LTV, churn, and budget optimization.
• Partner with finance and leadership for annual/quarterly planning and ROI forecasting.

Skills

Marketing analytics

Attribution frameworks

Macro-Funnel

Data stack mastery

CRM integration

Executive communication

English fluency

Remote-first mindset

Tools

Salesforce

HubSpot

Sigma

Tableau

Looker

Job description

Remote is seeking a Principal, Marketing Analytics to own the long-term marketing data ecosystem. You will shape global strategy, architect predictive models, and drive investment decisions with executive leadership from our fully remote organization.

The role requires expert-level data stack proficiency, strong cross-functional influence, and a remote-first mindset to coordinate with diverse teams worldwide.