Marketing Analytics Scientist, Remote - MMM, LTV & AI

Harnham; England; Teletrabalho; GBP 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Annual performance-based bonus

Remote working support & workspace

Resumo da oferta

Harnham is seeking a Senior Data Scientist specialising in Marketing Analytics and Measurement. You will partner with senior stakeholders to boost marketing effectiveness and acquisition performance through MMM, incrementality testing, and robust attribution.

This remote-first role emphasizes collaboration, ownership, and data-driven decision making. The role requires strong statistical knowledge, cloud analytics experience, and ability to translate complex outputs into clear commercial

Qualificações

• Strong commercial experience in marketing measurement and analytics.
• Experience with MMM, incrementality tests, lift studies or geo experiments.
• Proficient in SQL and Python in cloud analytics environments.
• Familiarity with attribution methodologies and privacy considerations.

Responsabilidades

• Own and develop Marketing Mix Models to evaluate channel performance and budget allocation.
• Design and analyse incrementality experiments including lift studies and geo experiments.
• Improve marketing measurement and attribution frameworks in privacy-conscious environments.
• Build and maintain Customer Lifetime Value models to support acquisition and bidding.
• Apply causal inference techniques to distinguish impact from correlation.
• Translate analytical outputs into actionable recommendations for stakeholders.
• Utilise AI-enabled workflows to accelerate analysis while maintaining rigor.
• Collaborate with cross-functional teams to establish best practices in experimentation.

Conhecimentos

Marketing measurement

Marketing Mix Modelling

Incrementality testing

Geo experiments

Causal inference

Experimental design

SQL

Python

Snowflake

dbt

Attribution methodologies

Communication to stakeholders

AI-enabled workflows

LTV modelling

Ferramentas

Snowflake

dbt

Descrição da oferta de emprego

Harnham is seeking a Senior Data Scientist specialising in Marketing Analytics and Measurement. You will partner with senior stakeholders to boost marketing effectiveness and acquisition performance through MMM, incrementality testing, and robust attribution.

This remote-first role emphasizes collaboration, ownership, and data-driven decision making. The role requires strong statistical knowledge, cloud analytics experience, and ability to translate complex outputs into clear commercial