Regional Marketing Lead – UK & Ireland (Remote)

Workiva Inc.; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Workiva is seeking a Lead Regional Marketing Manager for UKI to connect Sales, Marketing and Partners to accelerate pipeline across the United Kingdom & Ireland. You will translate priorities into integrated programmes from strategy through execution.

You will partner with UK Sales leadership, drive ABM and demand-gen campaigns across regional, digital, content, events, and partner activities, and manage executive engagements.

Qualifications

• 10+ years of B2B marketing with regional or demand-gen focus.
• Proven ability to partner with Sales for commercially aligned plans.
• Experience designing integrated ABM campaigns for enterprise buyers.
• Experience using Salesforce and Marketo for data-driven decisions.

Responsibilities

• Partner with UK Sales leadership to align pipeline and bookings priorities.
• Build integrated marketing plans across regional, digital, ABX, content, events, and partners.
• Collaborate with Partner Marketing on joint campaigns and pipeline.
• Identify pipeline gaps and target audiences for focused programmes.
• Drive cross-functional interlock across planning, activation, and follow-up.
• Direct Corporate and Public Sector programmes within flagship UK initiatives.
• Shape the wider UK marketing plan across Corporate, Public Sector, Major and FSI.
• Adapt global, EMEA and partner resources to maximize impact.

Skills

B2B marketing

Regional/Integrated marketing

Demand-generation

Pipeline management

Account engagement

Buyer journeys

ABM campaigns

Salesforce

Marketo

Data-driven decisions

Tools

Salesforce

Marketo

Job description

Workiva is seeking a Lead Regional Marketing Manager for UKI to connect Sales, Marketing and Partners to accelerate pipeline across the United Kingdom & Ireland. You will translate priorities into integrated programmes from strategy through execution.

You will partner with UK Sales leadership, drive ABM and demand-gen campaigns across regional, digital, content, events, and partner activities, and manage executive engagements.