Remote Conversion Specialist for Email & Ecommerce Growth

Favoured - Digital Marketing Agency; United Kingdom; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

32 days holiday

Employee Owned Trust (EOT)

Job summary

Favoured is seeking a Conversion Specialist to own performance across client digital ecosystems. You will lead conversion rate optimisation, implement tracking, configure platforms, and assist with automation workflows while collaborating directly with clients.

You’ll analyse user behaviour, write impactful customer communications, and guide cross-functional teams to align on priorities and outcomes. This is a hands-on, fully remote role with strong emphasis on data-driven results.

Qualifications

• Proven experience in conversion rate optimisation for app and ecommerce products.
• Strong technical expertise with marketing and analytics platforms, you can set up events, configure tracking, build automations, and troubleshoot when things break.
• Experience guiding clients through technical implementation and providing ongoing platform support.
• Demonstrated ability to write effective customer communications that drive action.
• A proactive mindset - you don't wait to be told there's a problem; you find it and fix it.
• Comfort using AI tools to enhance efficiency, ideation, and creative output.
• Strategic thinking combined with hands-on technical execution skills.
• Confidence presenting to and advising clients, including training them on platform capabilities.
• A track record of identifying gaps in strategy and technical setup, then filling them with measurable results.
• Understanding of how top-of-funnel acquisition impacts mid-funnel performance and audience quality.
• Strong collaboration skills and the ability to work cross-functionally with media buying and strategy teams.
• Deep analytical skills with the ability to identify patterns in user behaviour and translate them into actionable insights across the funnel.
• Curiosity and a hunger to test, learn, and innovate.

Responsibilities

• Develop and implement conversion strategies across app and ecommerce products, identifying opportunities and driving revenue.
• Monitor performance, report on what's working, and continuously optimise results.
• Guide clients through tracking setup, platform configuration, and troubleshooting to support strategies.
• Provide hands-on technical support and strategic guidance to ensure correct implementation.
• Analyze user behaviour across analytics tools to refine top- and mid-funnel approaches and messaging.
• Create and manage campaigns and automations (emails, push notifications, other communications) with segmentation and timing.

Skills

CRO

Analytics platforms

Event tracking

Automation workflows

AI tools

Strategic thinking

Client presentation

Collaboration

Troubleshooting

Data analysis

Proactivity

Copywriting for comms

Performance reporting

Tools

Klaviyo

Dotdigital

Customer.io

Google Analytics

HubSpot

Mixpanel

Shopify

Job description

Favoured is seeking a Conversion Specialist to own performance across client digital ecosystems. You will lead conversion rate optimisation, implement tracking, configure platforms, and assist with automation workflows while collaborating directly with clients.

You’ll analyse user behaviour, write impactful customer communications, and guide cross-functional teams to align on priorities and outcomes. This is a hands-on, fully remote role with strong emphasis on data-driven results.