Remote B2B Marketing Lead — Strategy to Growth

ACTIVATE GROUP LIMITED; Peterborough; Remote; GBP 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

33 days holiday, including bank holid​

Personal health cash plan – claim back

Enhanced maternity, paternity, adopt​/

Life assurance at three times your bas

Free breakfasts and fresh fruit

A birthday surprise for everyone

Zusammenfassung

Activate Group is recruiting a Marketing Manager to join our Marketing team and lead the sopp+sopp marketing strategy from a home-based location in the UK. You will set go-to-market plans, research market opportunities and collaborate with the central marketing team.

This hands-on role requires a commercially minded marketer with 5+ years in B2B marketing, strong digital, content creation and SEO know-how, and comfort using Claude and other intelligent tools to plan, research and analyse work.

Qualifikationen

• Five+ years of experience in B2B marketing, with hands-on strategy and delivery.
• Ability to define value propositions and develop go-to-market plans.
• Strong knowledge of digital marketing channels, SEO, content creation and analytics.
• Skilled in using Claude or similar AI tools for research, writing and analysis.

Aufgaben

• Build and deliver the sopp+sopp marketing strategy and plan, aligned to sales targets and business development priorities, across all market-facing channels.
• Research and develop propositions for new markets, sectors and channels, building market intelligence on customers, competitors and industry trends to inform strategy.
• Plan and propose the marketing budget, ensure it aligns with business goals, and track spend and return on investment.
• Work closely with the sales and business development team to generate and nurture leads, and support core sales activity including significant bids and tenders, sales collateral and events.
• Plan, write and produce content for websites, blogs, case studies, slide decks, emails, social platforms and publication partners, on time and to a consistently high quality.
• Use Claude and other intelligent tools to research, create and analyse content efficiently, and keep up to date with new tools that improve how marketing is delivered.
• Help colleagues across sopp+sopp get the most from these tools by sharing good practice and practical guidance.
• Lead the digital marketing approach, including SEO best practice, paid promotional activity, email and social, to grow visibility across key digital channels.
• Measure and report on marketing performance, including lead generation, pipeline contribution and content engagement, and use the data to improve results.
• Work in partnership with the Activate Group central marketing team, providing clear briefs to the group designer for visual media and supplying sopp+sopp input for awards entries managed centrally.
• Ensure all collateral (e.g., infographics, slide decks, video, website, email layouts) meets Activate Group brand guidelines and is relevant to the target audience.
• Contribute to group marketing strategy and shared ways of working alongside the central marketing team.
• Plan and deliver external campaigns, including events, publication partnerships and targeted campaigns, and liaise with external suppliers of photography, video, exhibition and promotional material.

Kenntnisse

Marketing strategy development

B2B marketing

Digital marketing

Content creation

Market research

Lead generation

SEO

Analytics

Project management

Claude / AI tools

Tools

Claude

Jobbeschreibung

Activate Group is recruiting a Marketing Manager to join our Marketing team and lead the sopp+sopp marketing strategy from a home-based location in the UK. You will set go-to-market plans, research market opportunities and collaborate with the central marketing team.

This hands-on role requires a commercially minded marketer with 5+ years in B2B marketing, strong digital, content creation and SEO know-how, and comfort using Claude and other intelligent tools to plan, research and analyse work.