B2B SaaS Marketing Lead — Remote, ROI-Driven Growth

83zero Ltd; United Kingdom; Remote; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Fully remote (UK based)

Job summary

83zero Ltd is seeking a hands-on Marketing Manager to own B2B marketing and lead generation for a SaaS portfolio. The role focuses on turning campaigns into qualified leads and revenue, with autonomy to shape strategy and influence commercial decisions.

The position supports multi-channel, performance-driven marketing including paid social and email automation, with a fully remote UK-based setup and a competitive package.

Qualifications

• 3+ years' experience in B2B marketing, demand generation or digital/performance marketing.

Responsibilities

• Take ownership of B2B marketing and lead generation campaigns to drive qualified leads, sales pipeline and revenue growth.
• Plan, manage and optimise multi-channel digital marketing campaigns.
• Manage paid social campaigns on LinkedIn and Meta, ensuring strong ROI.
• Oversee external agencies for Google Ads, paid media and wider digital marketing activity.
• Manage marketing budgets, monitor spend and ensure campaigns deliver measurable results.
• Develop email marketing campaigns, automated workflows and lead nurturing strategies.
• Collaborate with Sales and Product to align marketing with business objectives.
• Track performance metrics, including conversion rates, lead quality, pipeline contribution and ROI.
• Identify opportunities to improve campaigns, test new channels and increase lead generation.
• Own agency relationships and ensure marketing investment delivers value.

Skills

B2B marketing

lead generation

paid social advertising

campaign management

ROI tracking

digital marketing

stakeholder management

independence

Tools

LinkedIn Ads

Meta Ads

Google Ads

Job description

83zero Ltd is seeking a hands-on Marketing Manager to own B2B marketing and lead generation for a SaaS portfolio. The role focuses on turning campaigns into qualified leads and revenue, with autonomy to shape strategy and influence commercial decisions.

The position supports multi-channel, performance-driven marketing including paid social and email automation, with a fully remote UK-based setup and a competitive package.