Relationship & Growth Lead — Luxury Care Home

Hallmark Care Homes; Cardiff; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

Training & development

Pension

Life assurance

Healthcare

Rewards program

Work-life balance

Job summary

Hallmark Luxury Care Homes in St Mellons, Cardiff, invites applications for a Customer Relationship Manager to drive occupancy, achieve revenue targets and deliver an outstanding customer experience for prospective residents and families.

Working with the General Manager, you will handle enquiries, conduct tours, build relationships with healthcare professionals, organize local events and support PR efforts to raise the home’s profile in the community.

Qualifications

• Previous experience in a customer-facing sales and marketing role.
• Proven track record of achieving sales targets.
• Excellent communication, influencing and relationship-building skills.
• Strong organisational and time management abilities.
• Competent using Microsoft Office and CRM systems.
• Professional, adaptable and customer-focused approach.
• Commitment to delivering outstanding service.

Responsibilities

• Achieve occupancy and revenue targets in line with budget expectations.
• Manage and track enquiries through the sales process using our CRM system.
• Conduct tours and presentations for prospective residents and families.
• Build trust with customers, understand their needs and guide them through the decision-making process.
• Support a seamless move-in experience and ensure all admission documentation is completed accurately.
• Develop and implement local sales and marketing activity.
• Organise open days, community events and networking opportunities.
• Build and maintain relationships with healthcare professionals, community groups, charities and referral partners.
• Support local PR initiatives and manage social media activity to raise awareness of the home.
• Lead sales process training where required.
• Work collaboratively with the management team to achieve occupancy and revenue goals.

Skills

Customer-facing selling

Sales targets

Communication skills

Relationship-building

Organisation & time management

Microsoft Office

CRM systems

Adaptability

Customer service

Education

Degree-level education in Sales or Marketing

Tools

Microsoft Office

CRM systems

Job description

Hallmark Luxury Care Homes in St Mellons, Cardiff, invites applications for a Customer Relationship Manager to drive occupancy, achieve revenue targets and deliver an outstanding customer experience for prospective residents and families.

Working with the General Manager, you will handle enquiries, conduct tours, build relationships with healthcare professionals, organize local events and support PR efforts to raise the home’s profile in the community.