Regional Sales Manager – Pubs & Events

The Cromwell Arms, Romsey; Romsey; On-site; GBP 37,000 - 42,000; Full time

Job summary

Fuller’s is seeking an Area Sales Manager to drive pro-active pre-booked growth across our premium pubs and hotels in Hampshire and surrounding areas. You will manage multi-site sales, nurture partnerships, and support events, private dining, and large group bookings.

This role requires travel around your patch and to the Support Centre in Chiswick, with leadership responsibilities and CRM-driven pipeline management to expand the client base and secure long-term business.

Qualifications

• Proven experience in multi-site sales within hospitality or events.
• A proactive, strategic mindset with a strong commercial focus.
• Confident CRM user with experience managing client pipelines.
• Strong relationship-building and negotiation skills.
• Passion for premium hospitality and delivering memorable guest experiences.

Responsibilities

• Implement pro-active pre-booked sales plan across multiple locations, pubs and hotels.
• Drive growth in all areas of pre-booked business: events, food & drink, and private hire.
• Identify new business opportunities and support pipeline development.
• Build and manage strong client relationships to drive repeat and referral business.
• Deliver tailored room sales strategies for weddings, corporate and events.
• Collaboration with relevant stakeholders.
• Provide leadership/guidance and training for the site roles.

Skills

Proven multi-site sales

Strategic mindset

CRM experience

Relationship & negotiation

Guest experience focus

Tools

CRM software

Job description

Fuller’s is seeking an Area Sales Manager to drive pro-active pre-booked growth across our premium pubs and hotels in Hampshire and surrounding areas. You will manage multi-site sales, nurture partnerships, and support events, private dining, and large group bookings.

This role requires travel around your patch and to the Support Centre in Chiswick, with leadership responsibilities and CRM-driven pipeline management to expand the client base and secure long-term business.