Regional Sales Manager North

Agri-Lloyd Ltd; Lytham Moss; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading agricultural company in the UK is seeking an experienced Regional Sales Manager to lead and inspire a team of independent sales agents. Responsibilities include driving regional sales targets, developing strategic business plans, and coaching agents in the Beef, Sheep, and Dairy sectors. Ideal candidates will have at least 3 years of sales management experience, particularly in the agricultural sector, and possess strong leadership and communication skills. This role offers a competitive salary and performance-based incentives.

Benefits

Competitive salary

Performance-based incentives

Ongoing training and development

Qualifications

• At least 3 years experience in sales management.
• Experience in the agricultural sector with premium product sales.
• Knowledge in livestock farming and concept selling.

Responsibilities

• Deliver and exceed regional sales targets.
• Develop strategic business plans.
• Mentor sales agents to achieve their goals.
• Conduct regular field visits and performance reviews.

Skills

Sales leadership

Communication

Time management

Team motivation

Job description

Agri-Lloyd – The Secret’s in the Science – is seeking a driven and experienced Regional Sales Manager to lead and inspire a team of independent sales agents across the UK. This is a fantastic opportunity to join a market leader in ruminant nutrition and health products, with a legacy of innovation and excellence since 1984.

About the Role

As a Regional Sales Manager, you’ll be the driving force behind your region’s short, medium, and long-term development. Reporting to the Divisional Director, you’ll be responsible for delivering and exceeding regional sales targets, developing strategic business plans, and coaching a high-performing team of agents across the Beef, Sheep, and Dairy sectors.

You’ll play a key role in shaping the future of Agri-Lloyd by:

• Creating and executing annual regional business plans
• Motivating and mentoring sales agents to achieve their goals
• Conducting regular field visits and performance reviews
• Organising regional sales meetings and knowledge transfer events
• Analysing sales data and proposing strategic actions
• Representing Agri-Lloyd at agricultural shows and events

About You

We’re looking for someone who is:

• A proven sales leader with at least 3 years’ experience in sales management
• Experienced in the agricultural sector, ideally with premium product sales
• Knowledgeable in livestock farming and concept selling
• A confident communicator and natural motivator
• Highly organised with excellent time management and IT skills
• Self‑motivated, enthusiastic, and a true team player

You’ll also need to be flexible, proactive, and committed to delivering exceptional service to both your team and customers.

Why Join Us?

At Agri-Lloyd, we don’t just sell products – we build partnerships with farmers and deliver science‑backed solutions that make a real difference. You’ll be part of a passionate, supportive team that values innovation, integrity, and continuous improvement.

We offer:

• A competitive salary and performance‑based incentives
• Ongoing training and development
• The opportunity to shape the future of a respected brand
• A collaborative and forward‑thinking culture

Ready to lead the way in agricultural sales?
Apply now and help us continue to set the standard in ruminant nutrition.