Regional Sales Manager

TBC Conversions; Wirral; Remote; GBP 50,000 - 70,000; Full time

Job summary

TBC Conversions seeks a Regional Sales Manager to expand their B2B operations across GB, focusing on accessible vehicle sales. This pivotal role demands a strategic leader with extensive sales experience, particularly in complex markets. The successful candidate will drive business growth while ensuring exceptional customer service in an innovative and supportive environment.

Benefits

Competitive salary and bonus scheme

Continuous professional development opportunities

Supportive and collaborative work environment

Pension Provision

Life Insurance Cover

Health & Wellbeing package

Manufacturing training plan

30 days Annual Leave

Qualifications

• Minimum 10 years in sales, 5 in senior sales management.
• Experience in automotive or technical sales environments.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute sales strategies for coaches and WAVs.
• Build and maintain relationships with key stakeholders.
• Manage sales pipelines and ensure compliance with industry standards.

Skills

Sales Management

Relationship Management

Strategic Thinking

Negotiation

CRM Proficiency

Education

Relevant degree in Business or related field

Job description

Job Description

Location: Remote

Company Overview

TBC Conversions, also known as Taxi and Bus Conversion Limited, is recognised as a leading conversion company in the UK and Ireland. The company enjoys a strong partnership with Motability and prominent manufacturers, including Volkswagen, Mercedes-Benz, Ford, and MAN TGE, among others. Established on the core values of intelligence, empathy and care TBC Conversions focuses on providing wheelchair-accessible vehicles (WAV’s), minibuses, and customised conversions that cater to the demand for high-quality products and exceptional service.

Job Purpose

The Regional Sales Manager will play a crucial role in expanding our sales operations in GB via a B2B sales strategy targeting local authorities, community transport groups, leasing companies and health care customers among others.

This pivotal role requires a strategic outlook with a proven track record in sales management, particularly within a niche market focused on customer-centric solutions for accessible/non-accessible minibus and WAV’s. The successful candidate will be responsible for driving growth and developing this key area of the business by nurturing key relationships and consistently delivering exceptional service and meeting ambitious targets. This is an exciting opportunity to make a significant impact on our business and, more importantly, on the lives of our customers.

About The Role

Job Title:

Regional Sales Manager

Department

Sales – Fleet

Reporting To

Managing Director

Location

Field based – GB (Focus on England and Wales with regular visits to our head office in Dungannon & Bromborough site).

Key Responsibilities

Strategic Sales Leadership:

• Develop and execute a comprehensive sales strategy to achieve revenue targets across our minibus and WAV divisions for our fleet sales channel.
• Identify new market opportunities and develop strategies for market penetration and expansion across GB.
• Analyse sales data, market and industry trends, to make informed strategic decisions and adjust sales approaches.
• Contribute to the overall business strategy with considerations given to achieving an increase in B2B sales volume.
  
  

Relationship Management & Business Development

• Cultivate and maintain strong relationships with key stakeholders and ensure TBC Conversions are on all relevant frameworks and platforms to serve the target markets.
• Develop and manage relationships with key internal teams (e.g., Engineering, Production, Aftersales, Marketing, Finance) to ensure seamless customer experience from initial enquiry to vehicle handover and beyond.
• Identify, negotiate, and secure new business partnerships and sales channels for our diverse product range.
• Represent TBC Conversions at industry events and exhibitions to promote our cutting-edge products and services.
  
  

Sales Operations & Process Improvement

• Input to sales processes, CRM utilisation and reporting to improve efficiency, accuracy, and customer tracking.
• Manage the sales pipeline, forecasting, and reporting to ensure accurate projections and performance tracking against KPIs.
• Ensure compliance with all relevant industry regulations and vehicle standards.
• Drive initiatives to enhance the end-to-end customer journey, from initial enquiry requests to aftersales support.
  
  

Product & Market Knowledge

• Maintain an in-depth understanding of TBC's diverse product range, including WAVs, minibuses, understanding their features, benefits, and specific customer applications.
• Stay abreast of industry trends, competitor offerings, legislative changes, and technological advancements in vehicle conversions and mobility solutions.
  
  

Essential

Skills & Experience:

• Minimum of 10 years progressive experience in sales, with at least 5 years in a senior sales management role.
• Proven track record of consistently achieving and exceeding sales targets.
• Demonstrable experience within the automotive, mobility, or a related complex technical sales environment, ideally with an understanding of vehicle conversions or adaptations.
• Strong understanding of tender process and knowledge of relevant frameworks requirements.
• Exceptional strategy development skills, with the ability to develop a sales strategy and team.
• Excellent communication, negotiation, and interpersonal abilities, with a natural ability to build rapport with customers and partners.
• Strategic thinker with strong analytical skills and the ability to translate data into actionable insights to drive growth.
• Proficient in CRM software and Microsoft Office Suite.
• Full UK driving license and willingness to travel extensively across GB for client meetings, and industry events.
  
  

Desirable

• Understanding of vehicle manufacturing or conversion processes and quality standards.
• Relevant degree in Business, Engineering, Marketing, or a related field.
  
  

Personal Attributes

• Highly motivated, results-oriented, and self-driven, with a strong commercial acumen.
• Empathetic and customer-centric, with a genuine desire to improve the lives of individuals and provide best-in-class solutions.
• Adaptable and resilient in a fast-paced and evolving market, capable of navigating complex sales cycles.
• Strong integrity and professional ethics, reflecting TBC's commitment to trust and care.
• Exceptional problem-solving skills and a proactive approach to identifying and addressing challenges.
  
  

What TBC Conversions Offers

• A competitive salary and attractive performance-based bonus scheme.
• Opportunities for continuous professional development and significant career growth within a leading company in its field.
• A supportive, collaborative, and innovative working environment where your contributions are valued.
• The chance to be part of a company that truly makes a tangible difference in people's lives every day.
  
  

Company Benefits

In return, we will provide you with the following competitive package:

• Pension Provision
• Life Insurance Cover
• Company Health & Well being package which includes membership of Kingsbridge Hospital Diamond Club
• Access to Group Plan at Health Shield
• Manufacturing training plan
• 30 days Annual Leave
  
  

Please note that the job description is a guideline and does not aim to detail every possible task and expectation. This job description may be subject to change and periodic review.

TBC is an equal opportunities employer.

The company reserves the right to expand the short listing criteria to facilitate the short listing process.

Skills Needed

Servicing, Relationship, Sales

About The Company

Since its inception in 2006, TBC Conversions has etched an indelible mark in the vehicle conversion sector, earning a reputation as a trusted name across the UK and Ireland.

With its core specialisation centered on an array of vehicle conversions, this firm has become synonymous with unmatched expertise and innovation.

Whether it's wheelchair-accessible vehicles, minibuses, taxis, or other specialist vehicle conversions, TBC Conversions has consistently showcased its capability to cater to varied customer needs, merging functionality with sophisticated design.

The secret behind TBC Conversions' stellar reputation is its commitment to superior quality and safety. Backed by a robust team of skilled professionals, the company stands tall on its promise of delivering converted vehicles that not only meet but exceed the expectations of its clients.

Every vehicle that emerges from their facility is a testament to their dedication, ensuring that each customer experiences a seamless, comfortable, and above all, safe journey.

With a rich heritage of service and quality, TBC Conversions continues to define what excellence looks like in the vehicle conversion industry.

Company Culture

TBC Conversions stands out not just as one of the premier conversion companies in the UK and Ireland, but also as a beacon of positive change and innovation in the realm of vehicle transformation.

Specialising in wheelchair-accessible vehicles, minibuses, and bespoke vehicle conversions, the company is dedicated to bridging mobility gaps, ensuring that every individual—regardless of their physical challenges—has the freedom to travel comfortably and safely.

The work they do goes beyond business; it's about changing lives, redefining accessibility, and ensuring inclusivity in every journey.

But what truly sets TBC Conversions apart is its commitment to its workforce. Recognised as a great place to work, the company fosters an environment where innovation thrives, collaboration is encouraged, and every voice is heard.

Employees are not just seen as cogs in the machine but as invaluable contributors to a noble mission. This nurturing atmosphere, combined with the tangible impact of their work, creates a fulfilling professional experience.

At TBC Conversions, changing the world for the better is a team effort, and being a part of that team is a unique and rewarding journey.

Desired Criteria

• Understanding of vehicle manufacturing or conversion processes and quality standards.
• Relevant degree in Business, Engineering, Marketing, or a related field.
  
  

Required Criteria

• Minimum of 10 years progressive experience in sales, with at least 5 years in a senior sales management role.
• Proven track record of consistently achieving and exceeding sales targets.
• Demonstrable experience within the automotive, mobility, or a related complex technical sales environment, ideally with an understanding of vehicle conversions or adaptations.
• Strong understanding of tender process and knowledge of relevant frameworks requirements.
• Exceptional strategy development skills, with the ability to develop a sales strategy and team.
• Excellent communication, negotiation, and interpersonal abilities, with a natural ability to build rapport with customers and partners.
• Strategic thinker with strong analytical skills and the ability to translate data into actionable insights to drive growth.
• Proficient in CRM software and Microsoft Office Suite.
• Proficient in CRM software and Microsoft Office Suite. Full UK driving license and willingness to travel extensively across GB for client meetings, and industry events.
• Right to Work in the UK
  
  

Closing DateFriday 27th June, 2025

Contract Typefulltime

SalaryBased on Experience