Regional Sales Manager

APP Wholesale Ltd; Reading; Remote; GBP 45,000 - 60,000; Full time

Job summary

APP Wholesale Ltd is seeking a Regional Sales Manager to own the South Central territory, from Buckinghamshire and Oxfordshire down to the South Coast. The role rewards strong relationships with plumbing and heating customers and focuses on profitable growth.

You'll grow sales and margin, win new business, manage pricing and forecasts, and work with internal teams. A full UK driving licence and willingness to travel regularly are essential.

Qualifications

• External sales experience or account management in related plumbing/heating sector.
• Data-driven mindset with ability to use CRM and reporting.
• Willingness to travel within the territory and a full UK driving licence.

Responsibilities

• Grow sales and gross margin across the South Central territory.
• Develop existing accounts and increase product breadth and share of wallet.
• Win new customers and re-engage lapsed accounts.
• Build strong relationships across the market.
• Use data to identify opportunities and prioritise actions.
• Manage pricing, negotiations, pipeline and sales forecasts.
• Collaborate with internal teams and supplier partners.

Job description

APP Wholesale | Field Based

Know your market. Know your customers. Know where the opportunity is. We're looking for a

Regional Sales Manager - South Central

We're looking for a Regional Sales Manager to take ownership of our South Central territory, covering an area from Buckinghamshire and Oxfordshire down towards the South Coast.

You'll already be well connected within the plumbing and heating industry, whether your experience comes from a merchant, wholesaler, supplier or manufacturer. You'll use those relationships, alongside a strong commercial approach, to develop existing accounts, win new business and deliver profitable sales growth.

This isn't just about making calls. We're looking for someone who can understand their territory, use sales and customer data to spot opportunities and focus their time where it will make the biggest difference.

What You'll Be Doing

• Growing sales and gross margin across your territory
• Developing existing accounts and increasing product breadth and share of wallet
• Winning new customers and re-engaging lapsed accounts
• Building strong relationships across the market
• Using sales, margin and customer data to identify and prioritise opportunities
• Managing pricing, negotiations, your pipeline and sales forecasts
• Working closely with internal teams and supplier partners

What We're Looking For

You'll have proven success in external sales, account management or business development within the plumbing and heating industry, with an existing network and a strong understanding of the market.

You'll be proactive, commercially aware, confident negotiating and building relationships, and comfortable managing your own territory and pipeline. You'll also have an aptitude for using data to drive sales, alongside good CRM and reporting skills.

A full UK driving licence is essential. You'll ideally be based centrally within the territory and comfortable travelling regularly across the region.

If you know the P&H market, have the relationships to open doors and the commercial mindset to turn opportunity into profitable growth, we'd like to hear from you.

Company Description

APP Wholesale has been supplying plumbing, heating and renewable products to independent merchants and trade customers across the UK since 1969. Built on industry expertise, trusted customer relationships and dependable service, we have grown into one of the UK's leading plumbing and heating distributors. As part of Lords Group Trading, we combine decades of industry knowledge with the ambition, energy and opportunity of a growing Group.

We are proud to create an inclusive workplace where people from all backgrounds and experiences are welcomed, valued and encouraged to succeed.

If you are looking to join a business where you can contribute, develop and be part of a supportive team, we would love to hear from you.