Regional Sales Manager

William Henry Associates; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

William Henry Associates is recruiting an Area Sales Manager to own the Midlands and South West roofing and cladding territory, selling high-performance fastening solutions to major projects and influencing specifications.

You will identify opportunities, win new business, and build relationships with sub-contractors, OEMs and distribution partners, while collaborating with technical and commercial teams to deliver credible solutions.

Qualifications

• Experience in building envelope, roofing or fixings/fasteners.
• Proven track record in project-led or consultative sales.
• Strong understanding of market routes to market.
• Ability to manage multiple projects and stakeholders.

Responsibilities

• Take ownership of sales performance across Midlands and South West.
• Develop new business while growing existing key accounts.
• Identify and secure projects from opportunity to order.
• Build relationships with sub-contractors, OEMs and distribution partners.
• Take a consultative approach, offering credible solutions.
• Collaborate with technical, estimating, purchasing and contracts teams.

Skills

Roofing & cladding

Project-led sales

Stakeholder management

Building envelope knowledge

Job description

Ready to take ownership of a high-value sales territory and become a key player in major industrial projects?

We’re working with a market-leading specialist in building envelope solutions to appoint an Area Sales Manager for its Roofing & Cladding division, covering the Midlands and South West

This is an opportunity for a commercially driven sales professional to join a technically respected business and take ownership of a region with significant potential. You’ll be selling high-performance fastening solutions into major roofing and cladding projects, working across the project lifecycle and building relationships with some of the most influential names in the industry.

The opportunity

This isn’t simply a role focused on selling products. You’ll be identifying projects, influencing specifications, developing relationships and ultimately winning business.

Your territory will include large-scale industrial and commercial projects — including industrial sheds and other complex building envelope applications — where technical knowledge, commercial understanding and the ability to engage the right stakeholders can make the difference between winning and losing a project.

You’ll work closely with sub-contractors, OEMs and distribution partners, as well as internal technical and commercial teams, to develop opportunities and deliver the right solution for the customer.

You’ll also build strong relationships with key industry partners and major manufacturers, making this a highly visible role within the roofing and cladding sector.

What you’ll be doing

• Taking ownership of sales performance across the Midlands and South West territory, delivering agreed turnover and profitability targets.
• Developing new business while growing and protecting existing key accounts.
• Proactively identifying and securing projects from early opportunity through to order.
• Building strong relationships with roofing and cladding sub-contractors, OEMs and distribution partners.
• Taking a consultative approach — understanding customer requirements and providing technically credible solutions rather than simply selling on price.
• Working with stakeholders across technical, estimating, purchasing and contracts functions to influence and secure projects.

The Candidate

• You must have experience within building envelope, roofing and cladding, fixings/fasteners or a closely related technical construction product environment.
• Proven experience in project-led or consultative sales.
• A strong understanding of the market and, importantly, the route to market.
• Experience developing relationships with sub-contractors, OEMs and/or distribution partners.
• Strong commercial acumen and the ability to balance customer requirements with profitable growth.
• A proactive, self-motivated approach to identifying opportunities rather than waiting for them to arrive.
• Strong communication, negotiation and interpersonal skills.
• The ability to manage multiple projects and priorities while maintaining attention to detail