Regional PPC & Performance Media Lead (AI & Innovation)

THG; Manchester; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Enhanced leave (25 days + holidays)

Wellbeing support (GP/EAP)

Staff discount on THG brands

Job summary

THG is seeking a high‑impact Regional Paid Media Lead to own paid search strategy and execution for LOOKFANTASTIC and related channels. You will work with global teams to optimise PPC performance, manage spend, and deliver clear insights to leadership.

You will drive measurement adoption, run incrementality tests, and explore AI-driven search opportunities across Google and other surfaces, contributing to the broader THG beauty and nutrition strategy.

Qualifications

• Strong hands‑on PPC experience across Google Ads and Microsoft Ads, including automated bidding and AI‑driven campaign types.
• Understanding of measurement methodologies - comfortable working across platform reporting, attribution tools (e.g. Fospha), and MMM, and able to reconcile differences between them.
• Experience designing or supporting structured testing (A/B, geo, incrementality).
• Capability with key marketing platform technologies
• Prioritise, structure work and effectively manage time
• Excellent communicator - able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem‑solving skills
• Project management skills

Responsibilities

• Own PPC account management and optimisation, including structure, keyword research, bidding, ad copy testing, and landing page testing.
• Manage daily paid spend to hit revenue and ROI targets.
• Collaborate with in‑house design for banner and ad creation.
• Support measurement framework adoption and triangulate data sources.
• Design and run incrementality tests and translate findings into budgeting decisions.
• Lead adoption of new search products and formats across platforms.

Skills

PPC experience

Google Ads

Microsoft Ads

Automated bidding

A/B testing

Measurement frameworks

MMM analytics

AI driven ads

Campaign optimization

Communication

Tools

Fospha

Attribution tools

Platform reporting

Job description

THG is seeking a high‑impact Regional Paid Media Lead to own paid search strategy and execution for LOOKFANTASTIC and related channels. You will work with global teams to optimise PPC performance, manage spend, and deliver clear insights to leadership.

You will drive measurement adoption, run incrementality tests, and explore AI-driven search opportunities across Google and other surfaces, contributing to the broader THG beauty and nutrition strategy.