PPC Manager

Central Employment; West Yorkshire; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player seeks a Senior Talent Acquisition Specialist to lead PPC campaigns and enhance digital marketing performance. This pivotal role involves developing strategies to maximize ROI and improve customer engagement across various platforms. The ideal candidate will have a strong background in PPC management, analytical skills, and a collaborative mindset. Join a dynamic team that values innovation and creativity in a hybrid work environment, where your expertise will play a crucial role in driving growth and performance in a thriving online retail sector.

Qualifications

• 3-5 years of experience managing PPC campaigns in eCommerce or agency settings.
• Strong analytical skills and attention to detail for effective campaign management.

Responsibilities

• Manage PPC campaigns to drive performance and optimize ROI across multiple platforms.
• Analyze campaign data for insights and implement continuous improvements.

Skills

PPC Campaign Management

Analytical Skills

Attention to Detail

Creative Strategy Development

Collaboration

Tools

Google Ads

Microsoft Ads

Google Analytics

Excel

Google Sheets

Job description

Senior Talent Acquisition Specialist - Hiring Marketing and Digital talent across the UK

Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand their in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven PPC Manager, reporting into the eCommerce Manager.

Hybrid, x 3 days in their West Yorkshire office.

We’re looking for someone to take ownership of my clients PPC campaigns and drive performance across multiple platforms. In this role, you’ll develop and execute strategies that enhance customer engagement, improve conversions, and maximize ROI.

Responsibilities

• Deep understanding of my clients current paid media/paid search strategies, tools, and processes.
• Shadow ongoing campaigns to learn best practices and how the campaigns are structured.
• Identify quick-win opportunities and implement early optimizations to enhance PPC performance.
• Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour.
• Expand paid media efforts across Paid Social Ads, Amazon and AWIN.
• Develop and execute testing strategies for creative assets, audience targeting, and bid optimization.
• Provide regular performance reports with key insights, test results, and next steps.
• Collaborate with the marketing team to ensure landing pages are optimized for conversions and campaign alignment.
• Consistently deliver high-performing campaigns that exceed expectations.
• Optimize and scale non-brand paid search campaigns to improve CTR and search impression share.
• Analyze campaign data to uncover trends and implement continuous improvements.
• Drive growth on emerging platforms through refined strategies.
• Develop insights and strategies for personalized landing pages to enhance conversions.

Minimum Qualifications

• Circa 3-5 years of experience managing PPC campaigns, including Google Ads, Microsoft Ads.
• Operated in a Paid Search Agency or an eCommerce setting.
• Strong analytical skills to interpret data, identify trends, and make strategic decisions.
• Exceptional attention to detail and the ability to manage multiple projects efficiently.
• A collaborative mindset with the ability to work cross-functionally towards shared goals.
• Expertise in executing and analyzing A/B and multivariate tests.
• Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
• Experience in shaping creative strategies for performance marketing.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Advertising

Industries

Marketing Services