Paid Media Manager: AI-Driven PPC & Growth

Thg Plc; Manchester; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

On-site gym

On-site staff shop

Staff discount (THG brands)

Refer a friend bonus

Job summary

THG is seeking a Paid Media Manager to lead regional paid media strategy and operations, focusing on Paid Search (PPC). You will own campaign structure, bidding, ad copy, testing, and measurement to improve results and ROI across platforms.

You’ll collaborate with internal teams, manage daily spend, and provide transparent reporting to regional leadership, while exploring new AI-driven opportunities and emerging search surfaces.

Qualifications

• Hands-on PPC across Google Ads and Microsoft Ads with automated bidding.
• Experience with AI-driven campaign types (PMax, AI Max).
• Ability to design and run tests, measure outcomes and iterate.

Responsibilities

• Own regional paid media strategy and operations for paid search.
• Manage daily spend to hit revenue/ROI targets.
• Collaborate with in‑house design for banners and ads.
• Deliver reporting and insights to leadership teams.

Skills

PPC experience across Google Ads and/​

Microsoft Ads

Automated bidding

AI-driven campaign types

PMax / AI Max

Data-driven decision making

Measurement and reporting

Job description

THG is seeking a Paid Media Manager to lead regional paid media strategy and operations, focusing on Paid Search (PPC). You will own campaign structure, bidding, ad copy, testing, and measurement to improve results and ROI across platforms.

You’ll collaborate with internal teams, manage daily spend, and provide transparent reporting to regional leadership, while exploring new AI-driven opportunities and emerging search surfaces.