Senior PPC Lead – Global Paid Media Growth (Manchester)

Forward Role; Manchester; Sur place; GBP 41 000 - 50 000; Plein temps

Avantages offerts par ce poste

Bonus

Résumé du poste

Forward Role is excited to partner with a tech-led, international Travel giant to appoint a Paid Media Manager. The role focuses on managing the Paid channel with substantial budgets, with no people management required initially, offering room to grow as the business expands.

You will develop and execute a robust PPC strategy, partner with Google, Microsoft, Meta and Brainlabs, and collaborate with cross-functional teams to drive continuous performance improvements.

Qualifications

• Experience managing large-scale PPC budgets, in house or agency.
• Strong analytical skills with data-driven decisions.
• Excellent communication across teams.
• Knowledge of GA4; SA360 experience is a plus.

Responsabilités

• Develop and execute a comprehensive PPC strategy with a large budget.
• Coordinate with the paid media team for account alignment.
• Monitor and optimise performance against forecasts.
• Manage relationships with Google, Microsoft, Meta and Brainlabs.
• Collaborate with design, data science and marketing to improve performance.
• Identify new opportunities to boost PPC results.
• Lead YouTube activity with a creative-first approach.
• Implement rigorous A/B testing to optimise KPIs.
• Work with analytics to measure PPC impact and refine strategy.

Connaissances

PPC management

Data analysis

GA4

SA360

Cross-team collaboration

Communication

Outils

Google Ads

Microsoft Advertising

Meta Ads

Brainlabs

Description du poste

Forward Role is excited to partner with a tech-led, international Travel giant to appoint a Paid Media Manager. The role focuses on managing the Paid channel with substantial budgets, with no people management required initially, offering room to grow as the business expands.

You will develop and execute a robust PPC strategy, partner with Google, Microsoft, Meta and Brainlabs, and collaborate with cross-functional teams to drive continuous performance improvements.