AI-Driven PPC Leader for Lead Gen & Growth

Digital Tonic | Digital, eCommerce & Marketing Recruitment

Southampton

On-site

GBP 30,000 - 40,000

Full time

2 days ago

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Benefits offered by this job

23 days' holiday plus bank holidays

Enhanced sick pay

A pension

Training and development

Perkbox discounts

Team socials

Job summary

Digital Tonic is seeking a Paid Media specialist to manage lead generation campaigns, primarily in Google Ads, and to help shape AI-powered tools and processes within a close-knit team in Southampton.

You’ll work on campaigns across several sectors, with budgets from a few thousand to £50k-£70k for large accounts, supported by a Senior PPC Manager. The role emphasizes campaign strategy, performance, and client communication.

Qualifications

Hands-on experience managing Google Ads campaigns across multiple accounts.
Genuine interest in using AI at work with examples of use.
Understanding of lead generation, conversion tracking, budgets and lead quality.
Ability to analyze performance and turn findings into clear recommendations.
Ability to explain campaign results to colleagues and clients in plain English.

Responsibilities

Build, manage and improve Google Ads campaigns for lead generation.
Use AI insights to inform campaign strategy and optimisation.
Analyse performance, run tests on campaigns and landing pages, gather client feedback.
Explain results and recommendations during client calls.