Paid Media Manager

Better Placed; West Yorkshire; On-site; GBP 40,000 - 65,000; Full time

Job summary

Better Placed is seeking a Paid Media Specialist to lead the development and optimisation of PPC campaigns for an ecommerce retail brand. You will drive performance across Google Ads and Microsoft Ads while scaling growth across multiple brands and products.

You’ll test new strategies, analyse data with GA4, manage budgets, and deliver actionable insights to stakeholders. This role offers hands-on delivery with strategic influence and a fast-paced, innovative environment.

Qualifications

• Experience in Ecommerce retail, Search & Shopping.
• Strong hands-on experience with Google Ads, including Search, Display, Performance Max and remarketing.
• Experience managing large-scale or multi-brand campaign portfolios.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Experience using GA4, conversion tracking and tag management platforms.
• Strong attention to detail and a passion for continuous optimisation.

Responsibilities

• Develop, launch and manage paid search campaigns across Google Ads and Microsoft Ads.
• Build and maintain campaign structures across multiple brands, products and customer segments.
• Identify high-intent search opportunities and maximise visibility within key markets.
• Deliver seasonal and promotional campaigns aligned to peak booking periods.
• Monitor and optimise campaign performance to improve ROAS, CPA and lead quality.
• Conduct keyword analysis, audience research and competitor reviews to uncover growth opportunities.
• Test ad creative, landing pages and campaign strategies to improve conversion rates.
• Implement and manage remarketing activity to support longer customer decision-making journeys.
• Manage and allocate budgets effectively, ensuring spend aligns with commercial objectives.
• Produce insightful performance reports and present recommendations to stakeholders

Skills

Ecommerce advertising

PPC management

Google Ads

Microsoft Ads

Remarketing

ROAS optimization

Data analysis

GA4

Conversion tracking

Budget management

Tools

Google Ads Editor

Microsoft Advertising Editor

GA4

Job description

We’re thrilled to continue our partnership with this innovative consumer brand, known for its strong brand focus and commitment to creativity.

This is a brilliant opportunity to join a scaling, forward-thinking business and play a key role in driving the next phase of growth.

They hold an exception reputation in the market for their brand message, the quality of their products as well as for fostering an environment that encourages innovation and creative freedom.

Reports into the Head of Digital, you’ll take ownership over the paid search activity across the brand, strategic lead role & hands on delivery.

The Opportunity:

As Paid Media Specialist, you'll be responsible for developing and optimising PPC campaigns. You'll ensure campaigns are delivering strong returns while identifying new opportunities to enhance performance and scale growth.

You'll have the freedom to test, innovate and influence strategy while managing campaigns that target customers throughout the purchase journey.

Key Responsibilities:

• Develop, launch and manage paid search campaigns across Google Ads and Microsoft Ads.
• Build and maintain campaign structures across multiple brands, products and customer segments.
• Identify high-intent search opportunities and maximise visibility within key markets.
• Deliver seasonal and promotional campaigns aligned to peak booking periods.
• Monitor and optimise campaign performance to improve ROAS, CPA and lead quality.
• Conduct keyword analysis, audience research and competitor reviews to uncover growth opportunities.
• Test ad creative, landing pages and campaign strategies to improve conversion rates.
• Implement and manage remarketing activity to support longer customer decision-making journeys.
• Manage and allocate budgets effectively, ensuring spend aligns with commercial objectives.
• Produce insightful performance reports and present recommendations to stakeholders

About you:

• Experience again in Ecommerce retail, Search & Shopping
• Strong hands-on experience with Google Ads, including Search, Display, Performance Max and remarketing.
• Experience managing large-scale or multi-brand campaign portfolios.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Experience using GA4, conversion tracking and tag management platforms.
• Strong attention to detail and a passion for continuous optimisation.