Regional Field Sales Manager – Packaging Solutions

Macfarlane Packaging; Heywood; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Company car or cash allowance

25 days annual leave

Pension scheme

Employee assistance programme

Training & development opportunities

Job summary

Macfarlane Packaging is seeking a Business Development Manager to drive new business within the local Lancashire and North Manchester region. You will own the sales pipeline, convert opportunities, and work with internal teams to tailor solutions for customers in a fast-paced, growth-focused environment.

The role requires at least two years in B2B field sales, a strong track record of meeting targets, and the ability to manage leads and CRM data.

Qualifications

• Minimum of two years’ experience in a B2B field sales role focused on targeted new business acquisition.
• Able to live within ~30 minutes’ drive of Heywood and familiar with Lancashire/Northern Manchester area.
• Proven track record of winning new business and meeting sales targets.
• Experience generating own leads through cold calling, networking, and proactive prospecting.

Responsibilities

• Develop and execute a structured territory sales plan focused on new business acquisition.
• Identify, target, and win new customers through cold calling, networking, referrals, and marketing leads.
• Maintain a strong, active pipeline to achieve and exceed new business targets.
• Conduct customer site visits and packaging audits to identify opportunities.
• Present tailored, solution-led proposals aligned to customer needs and commercial objectives.
• Negotiate pricing to maximise margin and value.
• Collaborate with internal teams to ensure onboarding and delivery.
• Maintain CRM records and contribute to cross-selling opportunities.

Skills

New business development

B2B sales

territory planning

Tools

MS Dynamics CRM

Microsoft Office

Job description

Macfarlane Packaging is seeking a Business Development Manager to drive new business within the local Lancashire and North Manchester region. You will own the sales pipeline, convert opportunities, and work with internal teams to tailor solutions for customers in a fast-paced, growth-focused environment.

The role requires at least two years in B2B field sales, a strong track record of meeting targets, and the ability to manage leads and CRM data.