Field-based B2B Sales Manager – Packaging Solutions

Macfarlane Group; Heywood; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Company car or cash allowance

Flexible benefits

27 days holiday

Pension scheme

Employee assistance programme

Training and development opportunities

Eye care benefits

Hybrid working environment

Job summary

Macfarlane Group is seeking a Business Development Manager to drive new business in the Heywood/Lancashire and North Manchester area. This field-based role focuses on developing a sales pipeline, winning new customers, and building profitable relationships.

You will manage a local territory, typically £25,000-£40,000 annual spend with an annual target around £400,000, with a company car or allowance, 37.5 hours, and a competitive salary up to £50,000 plus a bonus (OTE up to 100%).

Qualifications

• Two years' experience in a B2B field sales role focused on new business acquisition.
• Familiar with selling into local Lancashire/Northern Manchester area.

Responsibilities

• Develop and execute a structured territory sales plan focused on new business acquisition.
• Identify, target, and win new customers through cold calling, networking, referrals and marketing leads.
• Build and maintain a strong, active pipeline to consistently achieve and exceed new business targets.
• Conduct customer site visits and packaging audits to identify improvement opportunities.
• Present tailored, solution-led proposals aligned to customer needs and commercial objectives.
• Negotiate pricing and commercial terms to maximise margin and long-term value.
• Work closely with internal teams (sales support, procurement, logistics) for smooth onboarding and delivery.
• Maintain CRM records of activity, opportunities and pipeline (MS Dynamics).
• Collaborate with regional and national teams to maximise cross-selling opportunities.

Skills

B2B sales

New business

Territory management

Consultative selling

Lead generation

Presentation skills

CRM proficiency

Time management

Driving licence

Communication

Tools

MS Dynamics CRM

Microsoft Office

Job description

Macfarlane Group is seeking a Business Development Manager to drive new business in the Heywood/Lancashire and North Manchester area. This field-based role focuses on developing a sales pipeline, winning new customers, and building profitable relationships.

You will manage a local territory, typically £25,000-£40,000 annual spend with an annual target around £400,000, with a company car or allowance, 37.5 hours, and a competitive salary up to £50,000 plus a bonus (OTE up to 100%).