Regional Field Sales Leader - KPI-Driven Growth

Andrews Recruitment Group; Cardiff; Hybrid; GBP 34,000 - 57,000; Full time

Benefits offered by this job

Company car

Bonus/Commission

Pension

Training & development

Job summary

Andrews Recruitment Group is seeking a Regional Sales Manager to lead a six-strong Field Sales team across the South West and South Wales. You will analyse territory performance, coach for improvement, and drive pipeline and forecast accuracy using KPIs and CRM data.

The role is field-based with flexible home location within the region and offers a permanent contract, a competitive package, and a company car.

Qualifications

• Experience leading a field-based sales team.
• Strong B2B sales background.
• Proven ability to use KPIs and pipeline data to drive decisions.
• Track record of delivering regional sales targets.
• Experience with CRM systems and forecasting.

Responsibilities

• Lead, coach and develop a team of six Field Sales professionals.
• Take responsibility for regional sales performance and targets.
• Monitor KPIs, pipeline, activity and commercial performance.
• Coach individuals to close gaps in pipeline and improve results.
• Conduct regular one-to-ones, reviews and field coaching.
• Support customer opportunities and negotiations.
• Analyse data and provide accurate forecasting and reporting.
• Maintain visibility of future performance in the CRM.

Skills

Leadership

B2B sales

KPI monitoring

Forecasting

CRM proficiency

Negotiation

Territory planning

Full UK driving licence

Tools

CRM systems

Microsoft Office

Job description

Andrews Recruitment Group is seeking a Regional Sales Manager to lead a six-strong Field Sales team across the South West and South Wales. You will analyse territory performance, coach for improvement, and drive pipeline and forecast accuracy using KPIs and CRM data.

The role is field-based with flexible home location within the region and offers a permanent contract, a competitive package, and a company car.