Regional Sales Manager

Andrews Recruitment Group; Cardiff; Hybrid; GBP 34,000 - 57,000; Full time

Benefits offered by this job

Company car

Bonus/Commission

Pension

Training & development

Job summary

Andrews Recruitment Group is seeking a Regional Sales Manager to lead a six-strong Field Sales team across the South West and South Wales. You will analyse territory performance, coach for improvement, and drive pipeline and forecast accuracy using KPIs and CRM data.

The role is field-based with flexible home location within the region and offers a permanent contract, a competitive package, and a company car.

Qualifications

• Experience leading a field-based sales team.
• Strong B2B sales background.
• Proven ability to use KPIs and pipeline data to drive decisions.
• Track record of delivering regional sales targets.
• Experience with CRM systems and forecasting.

Responsibilities

• Lead, coach and develop a team of six Field Sales professionals.
• Take responsibility for regional sales performance and targets.
• Monitor KPIs, pipeline, activity and commercial performance.
• Coach individuals to close gaps in pipeline and improve results.
• Conduct regular one-to-ones, reviews and field coaching.
• Support customer opportunities and negotiations.
• Analyse data and provide accurate forecasting and reporting.
• Maintain visibility of future performance in the CRM.

Skills

Leadership

B2B sales

KPI monitoring

Forecasting

CRM proficiency

Negotiation

Territory planning

Full UK driving licence

Tools

CRM systems

Microsoft Office

Job description

Regional Sales Manager

Bristol / South West | Up to £57,359 + Company Car + Bonus/Commission | Permanent

Are you an experienced Regional Sales Manager who combines strong people leadership with a genuinely analytical approach to sales performance?

We are recruiting a Regional Sales Manager to lead and develop a team of six Field Sales professionals operating across the South West and South Wales.

This isn't simply about managing people and reviewing last month's numbers. You'll need to understand what's happening within each territory, monitor KPIs and pipeline performance, identify where future sales could slow down and coach your team to take action before that impacts results.

The Role

As Regional Sales Manager, you will:

• Lead, coach and develop a team of six Field Sales professionals
• Take responsibility for regional sales performance and achievement of targets
• Monitor individual and team KPIs, pipeline, activity and commercial performance
• Identify emerging gaps in pipeline or future sales performanceCoach individuals on actions required to improve results
• Conduct regular one-to-ones, performance reviews and field coaching
• Help the team develop their territories and identify new opportunities
• Support significant customer opportunities and commercial negotiations
• Analyse sales data and provide accurate forecasting and reporting
• Ensure CRM and pipeline information provides visibility of future performance
• Develop individual capability and create clear development plans
• Build a positive, accountable and commercially focused sales culture
• Maintain strong relationships with key customers across the region

What We're Looking For

You must have previous experience leading and developing a field-based sales team, together with a strong personal background in B2B sales.

You'll need to demonstrate that you can do more than motivate people. We're looking for someone who understands the mechanics behind sales performance and can use KPIs, pipeline information and commercial data to make better decisions.

Ideally, you will have:

• Proven experience leading a field sales team
• Strong B2B sales experience
• Excellent sales coaching and people-development skills
• Experience managing individual and regional sales KPIs
• Strong pipeline management and forecasting ability
• Commercial awareness and confidence working with sales data
• Ability to identify future performance issues and take action
• Strong communication, presentation and negotiation skills
• Effective planning, organisation and self-management
• Good working knowledge of CRM systems and Microsoft Office
• Full UK driving licence

Experience within material handling or forklift sales would be particularly valuable. We would also consider strong sales leaders from capital equipment, plant, construction equipment, access equipment, industrial machinery, commercial vehicles or other technical B2B environments.

Location

This is a field-based regional position covering a team spread across Bristol, Gloucestershire, South Wales, Somerset and Devon.

There is considerable flexibility over where you live within the region. Bristol is being used as the central advertised location rather than requiring the successful candidate to be Bristol-based.

Package

Up to £57,359 + company car + bonus/commission + pension and excellent benefits.

You’ll also receive comprehensive product and technical training alongside excellent opportunities for continued career development.

This is an excellent opportunity for a Regional Sales Manager, Area Sales Manager, Field Sales Manager or Sales Leader who can demonstrate how they have used coaching, KPIs, pipeline management and commercial insight to improve the performance of a field-based sales team.