Programmatic Sales Manager (UK)

Iion Pty; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a Programmatic Sales Manager to lead and drive programmatic revenue in the UK market. This role involves building strong relationships with agency and brand partners, executing strategic sales plans, and collaborating with internal teams to ensure client satisfaction. The ideal candidate will have a proven track record in programmatic sales, excellent communication skills, and the ability to thrive in a hybrid work environment. Join a dynamic team that values collaboration and agility, and make a significant impact in the exciting world of game advertising.

Qualifications

• 4+ years of sales experience with 3+ years in programmatic sales.
• Strong understanding of RTB, PMPs, DSPs, and SSPs.

Responsibilities

• Drive programmatic revenue from agency, brand, and platform partners.
• Develop and execute strategic sales plans to achieve targets.
• Build relationships with key decision-makers in target accounts.

Skills

Programmatic Sales

Communication Skills

Negotiation Skills

Relationship Building

Analytical Mindset

Tools

Hubspot

DSPs

SSPs

Job description

iion is the leading global game advertising platform, reaching brands’ ideal customers across all gaming environments. We are ambitious trailblazers, aiming to be an indispensable element in brands' media strategy. We are a growing team of 50+ people, working primarily remote, headquartered in Australia and consisting of teams working across APAC and Europe.

About The Role

As Programmatic Sales Manager for the UK based out of London, you will be driving and winning programmatic revenue from agency, brand and platform partners, as well as growing existing agency / brand / platform businesses’ programmatic spend.

Role Responsibilities:

• Prospect, qualify, and close new programmatic business with agency, brand and platform partners
• Significantly grow existing programmatic revenue book of business
• Work with the 'Head of Advertiser Sales UK' to implement sales strategies across various market segments to further accelerate advertiser and business growth
• Develop and execute strategic sales plans to achieve programmatic revenue targets
• Build strong relationships with key decision-makers within target accounts, promoting programmatic adoption
• Effectively articulate the value proposition of game advertising, and our programmatic advertising solutions
• Collaborate with internal teams (e.g., Campaign Operations, Advertiser Success, Product) to ensure seamless campaign execution and client satisfaction
• Present live demos of our buying platform ‘immersiion’ virtually and in-person
• Manage and track sales pipeline and accurately forecast revenue
• Participate and lead agency workshops / presentations driving programmatic game advertising adoption
• Stay abreast of industry trends and competitive landscape within the programmatic advertising and gaming space

Role Requirements:

• 4+ years of relevant sales experience with 3+ years of experience driving programmatic sales in an agency/advertiser-facing role
• Work closely with the 'Head of Advertiser Sales UK' to define a Go To Market strategy, prioritising based on existing relationships and mid/long-term potential
• Strong understanding of real-time bidding (RTB), private marketplaces (PMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), Ad exchanges
• Proven track record of exceeding programmatic sales targets and closing complex deals
• Excellent communication, presentation, and negotiation skills
• Proven ability to build strong relationships with internal and external stakeholders
• Ability to thrive in a hybrid business setting (remote and in office days)
• Detail-oriented, analytical mindset mixed with an outgoing personality
• Excellent written and verbal communication skills in English, with exceptional attention to detail
• Ambitious with values of collaboration, agility, and willingness to challenge the status quo

Good to have:

• Prior hands-on experience working with DSPs, SSPs, or other AdTech platforms
• Experience in game advertising sales
• Prior knowledge of Sales/ CRM tracking tools like Hubspot

*This is a hybrid role, with requirement to meet in-person atleast 1-2 days a week.