Programmatic Associate Director

Zenith; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player seeks a Programmatic & Display Associate Director to lead programmatic activation for a prestigious client brand. This pivotal role involves overseeing account strategy and operations, ensuring seamless communication and execution across 43 local markets. The ideal candidate will possess extensive experience in managing programmatic campaigns and a deep understanding of the programmatic ecosystem. With a commitment to fostering an inclusive culture, this innovative firm offers a collaborative environment where talent can thrive and contribute to significant commercial opportunities. Join a dynamic team and help drive strategic innovation in the travel and hospitality sector.

Benefits

WORK YOUR WORLD opportunity

Reflection Days

HELP@HAND Benefits

Family Friendly Policies

Flexible Working

Birthday Day Off

Great Local Discounts

Qualifications

• Experience in managing high volume programmatic campaigns is essential.
• Advanced knowledge of programmatic supply ecosystem and strategies required.

Responsibilities

• Lead programmatic activation for a new client brand following a pitch win.
• Ensure excellent service and flawless campaign execution for clients.
• Develop and implement efficient processes across the team.

Skills

Programmatic Campaign Management

Display Advertising

DV360

TTD (The Trade Desk)

Team Leadership

Tools

DSPs

Job description

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

The Opportunity

Zenith International (part of Publicis Media) is looking for an accomplished programmatic & display associate director to lead the programmatic activation for an exciting client brand following an important pitch win. The role will have a particular focus on delivering display and programmatic expertise. This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.

The Client

This role is to oversee the account strategy and operations of a central hub who support display & programmatic media. The hub will support several markets and deliver tactical media planning and campaign activation. The associate director will lay the ground work for the strategic direction the hub follows and will oversee its implementation into campaigns. As a primary point of contact for clients’ marketing teams & Publicis stakeholders, the associate director will be responsible for ensuring that excellent service is upheld and campaigns are flawlessly executed.

This is a new client for Zenith International as the result of a recent competitive pitch win. It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

The candidate will work closely with the Programmatic Director to manage the overall programme with a direct responsibility for managing programmatic campaigns within the ENA hub and driving excellent standards of delivery in programmatic execution.

This is a recently created role, which will report into the Programmatic Director.

Responsibilities

• Clear and timely communication with clients and other members of the team.
• Define and develop the hubs organizational approach, implement and develop efficient standard processes across the team to streamline tasks.
• Lead a working group of programmatic experts to explore new possibilities in a subject area.
• Identify tests across the client, create testing framework and shout about results.
• Help facilitate a strong ‘team’ ethos and exhibit focused and positive team leadership.
• Develop and grow client confidence so that we can increase the agencies responsibilities.
• Manage the output of team members who cover 40+ countries of programmatic activity.

Qualifications

• Experience planning, managing and activating a high volume of campaigns for Programmatic and Display across different DSP’s – DV360 & TTD both important.
• Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across the account.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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