Associate Director, Activation

GroupM; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Associate Director for Activation to lead a talented team in delivering innovative media solutions. This pivotal role requires expertise in digital broadcasting and programmatic advertising, ensuring exceptional campaign performance and client satisfaction. You will manage a diverse team, oversee campaign activations, and collaborate with various stakeholders to drive growth and efficiency. If you're passionate about media and looking to make a significant impact in a dynamic environment, this opportunity is perfect for you. Join a forward-thinking company that values innovation and excellence in the advertising space.

Qualifications

• Proven leadership in digital broadcasting and programmatic spaces.
• Strong background in Ad Operations with team management experience.
• Expertise in video advertising and understanding of related metrics.

Responsibilities

• Oversee campaign pacing and performance within your team's remit.
• Guide and coach the activation team to deliver client outcomes.
• Collaborate with internal teams to enhance client performance.

Skills

Leadership in digital broadcasting

Ad Operations

Programmatic tech platforms

Video advertising metrics

Data analysis

Communication skills

Problem-solving abilities

Education

Bachelor's degree in a relevant field

Tools

DMPs

DSPs

SSPs

Job description

Join to apply for the Associate Director, Activation role at GroupM.

Title: Associate Director, Activation

Location: London

Reporting to: Director, Activation

GroupM is WPP’s media investment group and the world’s leading media investment company, responsible for over $60 billion in annual media investment. Through its global agencies and specialized units, GroupM leverages scale, expertise, and innovation to generate value for clients worldwide. Discover more at www.groupm.com.

Role Overview

The Activation Associate Director is a senior role within the Nexus Media Solution Activation team, managing people and operations to meet client and business goals. This includes leading a top-tier team, delivering activation expertise, and overseeing demand forecasting. The role reports to an Activation Director and involves leadership of both onshore and offshore specialists.

Responsibilities

1. Activation Excellence & Delivery
   • Oversee campaign pacing, performance, and lifecycle management for Tier 1 clients.
   • Lead end-to-end campaign activation and serve as the primary project stakeholder.
   • Guide and coach the activation team to meet client outcomes.
   • Support client leadership to meet KPIs and act as the activation voice for programmatic expertise.
   • Lead initiatives to improve solutions, troubleshoot technical issues, and collaborate with technology partners.
2. Performance and Demand Management
   • Forecast demand and supply, manage margins, and optimize campaign performance.
   • Mentor team in resolving delivery and performance issues.
   • Conduct detailed analysis for forecasting and communicate insights to stakeholders.
3. Processes and Operational Efficiencies
   • Refine processes with the Director to enhance quality and efficiency.
   • Drive automation, offshoring, and training initiatives.
   • Ensure compliance with activation controls and document best practices.
   • Collaborate on data, AI, and analytics implementation to improve campaign results.
4. Team & Culture
   • Act as escalation point, mentor team, and manage performance.
   • Promote high standards, continuous learning, and a 'one team' ethos.
   • Handle recruitment, onboarding, and ensure team certification and knowledge updates.
5. Minimum Requirements
   • Proven leadership in digital broadcasting or programmatic advertising.
   • Strong background in Ad Operations and team management.
   • Deep knowledge of programmatic platforms (DMPs, DSPs, SSPs) and video advertising metrics.
   • Experience with cross-channel digital operations and data analysis.
   • Excellent communication skills, relationship building, and problem-solving abilities.
   • Ability to simplify technical concepts for non-technical audiences.
   • Highly organized with strong time-management skills.
   • UK work rights are required.

Additional Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Advertising, Marketing, Tech, Internet