Product Marketing Manager - B2B

Expereo; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Expereo is seeking a Product Marketing Manager to lead the go-to-market strategy across its solutions. In this role, you will launch new products, develop positioning frameworks, and work collaboratively with various teams to drive business objectives. The ideal candidate will have extensive experience in B2B marketing, particularly in IT or Telecoms, and will thrive in a dynamic, global environment.

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Hybrid Working (2 days a week in the London office)

Qualifications

• 5+ years of experience in B2B enterprise marketing, particularly product marketing.
• Ability to develop and execute product marketing strategy collaboratively.
• Strong content writing and presentation delivery skills.

Responsibilities

• Responsible for launching new product solutions and GTM execution.
• Develop product positioning and messaging frameworks.
• Partner with marketing team for integrated campaign execution.

Skills

B2B Marketing

Product Positioning

Market Research

Strategic Planning

Content Creation

Stakeholder Management

Education

Bachelor's degree in Marketing or related field

Job description

We are theIntelligent Internet Platform.We connectPeople, PlacesandThingsanywhere,managing Internet Performancebetter than anyone else, while providingOne Global Experience,givingVisibility, ControlandSecuritythroughexpereoOne.

Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business' productivity with flexible and optimal Internet performance.

As a trusted partner of Fortune 500 enterprises, our continued aim and success in helping our customers and partners depends solely on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.

About the Role

As the Product Marketing Manager at Expereo, you will play a central role in constructing and executing the GTM strategy across the Expereo solution portfolio; Connect, Enhance, Secure. You will program manage initiatives to reposition Expereo to the Ideal Customer Profile (ICP), update messaging with our latest solutions, create and execute GTM planning for new solutions. You will be responsible for aligning all GTM initiatives cross-functionally with stakeholders in Sales, Solutions, Product, Service Delivery, Marketing, Sales Operations and Bid Management.

The role itself is the right fit for someone entrepreneurial who would like to join a truly global team and company, that genuinely makes a difference to their customers.

The Product Marketing Manager will empower our Sales and Marketing teams with the messaging, positioning and GTM strategies to consistently drive pipeline expansion, competitive positioning and customer retention, acquisition and expansion.

Most importantly, you’ll be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating and enjoying their work.

As the Product Marketing Manager at Expereo, you will:

Be responsible for

• Launching New Solutions - Own the end-to-end GTM planning and execution for new product and solution launches, ensuring alignment with Expereo’s global business objectives and regional market needs.
• Solution Positioning - Develop compelling product positioning and messaging frameworks that clearly articulate the value proposition of new solutions to target audiences, including enterprise customers, partners, and internal stakeholders.
• Value Messaging - Develop and refine value propositions that clearly communicate the unique benefits of Expereo’s solutions, tailored to different customer segments, industries, and geographies.
• Marketing - Partner with the broader marketing team to design and execute integrated marketing campaigns that drive awareness, engagement, and demand for Expereo’s solutions.
• Competitive Intelligence - Continuously track and analyze the competitive landscape, including key players, emerging trends, and market shifts relevant to Expereo’s portfolio.
• PR & Analysts - Partner with PR agencies and internal communications teams to craft press releases, media kits, and executive quotes that highlight product launches, partnerships, and company milestones.

Expereo Teams you will be working with:

• As part of the marketing team you will be working closely with the Demand Generation and the Communications team members of the team in creating compelling market facing materials to help drive demand as well as to help position Expereo as a market leader in global Internet communications.
• You will also be working closely with our CRO and Sales Enablement to contribute to enabling our global sales force to position and sell our products to our target audiences.

External Companies you will be working with:

• You will be working with Industry Analyst companies such as Gartner, IDC, Omdia, Forrester etc. Expectation is you will manage the relationships and use their resources for planning and to help direct the messaging and positioning of our portfolio resulting in placement in appropriate reports and research.
• Work with PR agency and copywriters to develop engaging storylines/thought leadership topics
• You should also expect to work with marketing agencies related to content creation, campaign themes and copywriting.
• As we grow our relationships with Technology Partners you will be the marketing representative in these relationships to identify and implement suitable GTM strategies aligned to our growth objectives.

You will be the type of product marketer who understands that product marketing is not about writing datasheets but is a strategic role that drives all aspects of go-to-market strategy and execution. You will be an expert global communications networks (MPLS/Internet) and associated technologies (SDWAN/SASE) and will take this knowledge and combine it with an understanding of the Enterprise/MNC environment to create clear, differentiated messaging. You will work in collaboration with the marketing and sales organisations to drive the direction of all communications and campaign activities to ensure they are reaching our buyers and resonating with them.

• 5+ years of experience in B2B Enterprise marketing environments and particularly Product Marketing experience ideally within IT/Telecoms businesses
• The role will require the ability to set a product marketing strategy and plans with the appropriate teams, but also work collaboratively to deliver on the tactics. This is a hands on role where the expectation is to be able to cover all aspects.
• Ability to write content and deliver presentations to internal and external audiences
• Existing relationships with Industry analysts or journalist would be a plus
• Likely to be some international travel, so willingness to travel is important.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Working (2 days a week in the London office)

Beyond the Job

We’re proud of our focus onEnvironment, Social and Governanceas well as the passion we display for the communities where we live and work.

EEO (Equal Employments Opportunities) Statement:

Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.