Product Marketing Manager

Macildowie Recruitment and Retention; Stafford; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Macildowie Recruitment and Retention is advertising a hands-on Product Marketing Manager role based in Burton-on-Trent, Staffordshire, with a potential for hybrid working. The role links product, sales and marketing to position launches, campaigns and promotions that convert interest into revenue.

The successful candidate will translate complex product details into clear customer benefits, working closely with sales.

Qualifications

• Experience in product marketing or B2B marketing is preferred.
• Comfort turning technical product details into customer-focused messaging.

Responsibilities

• Build and deliver product marketing plans around launches and commercial goals.
• Own product positioning, messaging and value propositions for key audiences.
• Plan campaigns across email, direct mail, print and events to drive demand and revenue.
• Create sales collateral: brochures, sheets, presentations, case studies.
• Manage the PIM system to ensure accurate product content and imagery.
• Track campaign ROI and lead volumes to inform future activity.

Job description

Product Marketing Manager

Salary: £50,000
Term: Permanent, Full-time
Office-based: Burton-on-Trent, Staffordshire (potential for hybrid)

Are you a commercially minded marketer who enjoys turning products into campaigns that actually drive interest, enquiries and sales?

We're recruiting a hands-on Product Marketing Manager for an established, growing business with a broad product range and ambitious plans. This is a brilliant opportunity for someone who enjoys being close to the product, working with sales teams and taking real ownership of how products are positioned, launched and promoted.

You’ll sit at the centre of sales, product and marketing activity - making sure the right products are reaching the right customers, with clear messaging and the tools to convert interest into revenue.

This is not a role where you’ll be confined to one channel. One day you could be planning a product launch, the next creating a trade campaign, briefing new collateral or working with the sales team on how to win more business.

What you’ll be doing

• Building and delivering product marketing plans around launches, priority categories and commercial goals.
• Turning product features and technical detail into compelling, customer-friendly reasons to buy.
• Owning product positioning, messaging and value propositions across key audiences.
• Planning traditional, sales-led marketing campaigns across email, direct mail, print, trade press, events and partnerships.
• Creating brilliant sales collateral, including brochures, product sheets, presentations, case studies and tender content.
• Supporting product launches, ensuring the messaging, materials and go-to-market activity are all ready to go.
• Managing the PIM system, keeping product content, imagery and information accurate, current and consistent.
• Working closely with sales to understand customer objections, market opportunities and competitor activity.
• Managing external agencies, designers, suppliers and printers to deliver high-quality campaigns and materials.
• Tracking campaign performance, lead volumes and return on investment to shape future activity.
• Owning the marketing calendar across product campaigns, launches, seasonal activity and events.

What we’re looking for

You’ll likely be working in a Product Marketing Manager, Marketing Manager, Product Manager or commercially focused B2B marketing role already.

You’ll be someone who is confident working with tangible or technical products and can take complex information, make it simple and give customers a real reason to care. You’ll enjoy working closely with sales, have strong commercial instinct and be happy getting stuck into the detail - as well as bringing fresh ideas to the table.

Experience within a product-led, manufacturing, trade, industrial, construction or similar environment would be useful, but we’re more interested in the way you think and the impact you can make.

Why apply?

This is a visible role with genuine ownership. You’ll have the chance to bring more structure and energy to product marketing, shape how products are brought to market and create campaigns that directly support commercial growth.

If you’re looking for a role where marketing has a real seat at the table, rather than just being asked to “make it look nice”, I’d love to chat.