Product Marketing Manager

i2i Recruitment Consultancy; Gloucester; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Performance-related bonus

Company pension

Collaborative office environment

Opportunity to shape product strategy

Exposure to international markets

Job summary

i2i Recruitment Consultancy seeks a talented Product Marketing professional to lead products through their lifecycle, shaping strategies, roadmaps, and growth plans. You will conduct market and customer research, craft positioning and value propositions, and drive launches across international channels.

With a strong mix of marketing, commercial acumen, and cross-functional collaboration, you will partner with sales, operations, and suppliers to deliver compelling campaigns and measurable

Qualifications

• Experience in product marketing, branding or similar commercial role.
• Strong commercial awareness and analytical skills.
• Experience supporting or delivering product launches and marketing campaigns.
• Excellent project management and organisational abilities.
• Strong communication and stakeholder management skills.
• Ability to interpret data, identify opportunities and act on insights.

Responsibilities

• Manage products through full life cycle.
• Develop product strategies, roadmaps and growth plans.
• Conduct market, customer and competitor research.
• Create product positioning, messaging and value propositions.
• Lead product launches and go-to-market activities.
• Monitor product performance and identify improvement opportunities.
• Maintain accurate product information and internal data.
• Support development and launch of new products.
• Build business cases for new opportunities.
• Collaborate with suppliers, operations and sales to bring products to market.
• Manage launch timelines and cross-functional delivery.
• Track market trends and customer needs.
• Partner with sales to drive revenue growth.
• Create product training materials and customer content.
• Provide market insights to internal stakeholders.
• Analyse sales and market data to aid decisions.
• Support marketing campaigns, exhibitions and events.
• Ensure consistent product messaging and brand positioning.
• Measure launch success and ROI.

Skills

Experience in product marketing

Commercial awareness

Product launches & campaigns

Project management

Communication & stakeholder management

Data interpretation & insights

Education

Marketing|Business|Product Management degree

Job description

What's in it for you?

• Performance-related bonus
• Company pension
• Collaborative and supportive office environment
• Opportunity to shape product strategy and contribute to business growth on an international scale
• Exposure to multiple markets and channels across the UK, Europe, and North America

Must have's

• Experience in product marketing, marketing, brand management, or a similar commercial role
• Strong commercial awareness and analytical skills
• Experience supporting or delivering product launches and marketing campaigns
• Excellent project management and organisational abilities
• Strong communication and stakeholder management skills
• Ability to interpret data, identify opportunities, and turn insights into action
• Confident working cross-functionally with sales, marketing, operations, suppliers, and customers

Nice to have's

• Degree or qualification in Marketing, Business, Product Management, or a related field
• Experience working across international markets
• Knowledge of B2B, B2C, or D2C environments

So, what will you be doing?

• Managing products throughout the full product life cycle
• Developing product strategies, road maps, and growth plans
• Conducting market, customer, and competitor research
• Creating product positioning, messaging, and value propositions
• Leading product launches and go-to-market activities
• Monitoring product performance and identifying opportunities for improvement
• Maintaining accurate product information, specifications, and internal data
• Supporting the development and launch of new products
• Building business cases for new product opportunities
• Collaborating with suppliers, operations teams, and sales teams to bring products to market
• Managing launch timelines and coordinating cross-functional delivery
• Tracking market trends, customer needs, and emerging technologies
• Partnering with sales teams to drive revenue growth
• Creating product training materials, sales tools, and customer-facing content
• Providing product expertise and market insights to internal stakeholders
• Analysing sales and market performance data to support decision-making
• Supporting marketing campaigns, exhibitions, events, demonstrations, and training activities
• Ensuring consistent product messaging and brand positioning
• Measuring product launch success and return on investment
• Producing performance reports and recommendations to improve results
• Identifying opportunities to enhance customer engagement and sales performance

Helpful extras

• Experience working in a product-led business
• Ability to balance strategic thinking with hands-on delivery
• Comfortable managing multiple projects and priorities simultaneously