Product Marketing Manager

Yolk Recruitment Ltd; Gloucester; On-site; GBP 70,000 - 90,000; Full time

Job summary

Yolk Recruitment Ltd is seeking a commercially focused Product Manager to take end-to-end ownership of a key product portfolio and drive profitable growth across global markets.

This hands-on role combines commercial strategy, market insight, product development and marketing execution to maximise portfolio performance and support international distributors with tools, insight and training.

Qualifications

• Experience in Product Management within technical, manufacturing, healthcare or related environment.
• Strong commercial awareness and a proven focus on growth.
• Experience managing products throughout their lifecycle.
• Strong account and project management skills, with the ability to manage multiple priorities.
• Experience creating engaging written content across long- and short-form formats.

Responsibilities

• Developing and executing product strategies to drive sales, protect margins and increase customer value.
• Identifying new product and market opportunities across international territories.
• Managing product launches from planning through to post-launch performance analysis.
• Conducting competitor benchmarking and analysing market trends and customer feedback.
• Supporting pricing, product mix and portfolio optimisation decisions.
• Managing product lifecycle activity, including product reviews and rationalisation.
• Creating engaging product content, sales collateral, training materials and launch toolkits.
• Supporting and developing international distributors through product information, training and sales enablement.
• Managing marketing activity across digital, social media, exhibitions, brochures, website content and campaigns.
• Working with creative agencies and internal stakeholders to deliver high-quality brand and product communications.
• Supporting supplier relationships and strategic commercial activity.
• Ensuring all product information, claims and communications are accurate, compliant and aligned with brand guidelines.
• Acting as a key point of contact for internal and external queries relating to the portfolio.

Skills

Product management

Commercial awareness

Lifecycle management

Content creation

Communication skills

Presentation skills

Social media management

Project management

Microsoft Office

Job description

We are working exclusively with a growing international business to recruit a commercially focused Product Manager to take end-to-end ownership of a key product portfolio and drive profitable growth across global markets.

This is a dynamic, hands-on opportunity for an experienced Product Manager who enjoys combining commercial strategy, market insight, product development and marketing execution. You will be responsible for maximising portfolio performance, identifying new market opportunities and supporting international distributors with the tools, insight and training they need to succeed.

The Role

As the internal and external champion for the portfolio, you will manage the full product lifecycle, from competitor analysis, pricing and margin management through to new product launches, portfolio rationalisation and ongoing performance optimisation.

Working closely with Sales, Marketing, Regulatory, Supply Chain and external partners, you will translate market and customer insight into practical commercial action.

Key responsibilities will include:

• Developing and executing product strategies to drive sales, protect margins and increase customer value.
• Identifying new product and market opportunities across international territories.
• Managing product launches from planning through to post-launch performance analysis.
• Conducting competitor benchmarking and analysing market trends and customer feedback.
• Supporting pricing, product mix and portfolio optimisation decisions.
• Managing product lifecycle activity, including product reviews and rationalisation.
• Creating engaging product content, sales collateral, training materials and launch toolkits.
• Supporting and developing international distributors through product information, training and sales enablement.
• Managing marketing activity across digital, social media, exhibitions, brochures, website content and campaigns.
• Working with creative agencies and internal stakeholders to deliver high-quality brand and product communications.
• Supporting supplier relationships and strategic commercial activity.
• Ensuring all product information, claims and communications are accurate, compliant and aligned with brand guidelines.
• Acting as a key point of contact for internal and external queries relating to the portfolio.

About You

We are looking for a commercially minded Product Manager with experience working with a technical or service-related product portfolio.

You will ideally bring:

• Proven experience in Product Management within a technical, manufacturing, healthcare or related environment.
• Strong commercial awareness and a proven focus on growth.
• Experience managing products throughout their lifecycle.
• Strong account and project management skills, with the ability to manage multiple priorities.
• Experience creating engaging written content across long- and short-form formats.
• Experience managing social media channels and creating content.
• Excellent written and verbal communication skills, with the ability to translate complex technical information into clear customer value.
• Strong analytical and presentation skills, with the ability to turn data and insight into practical recommendations.
• Excellent interpersonal skills and the ability to build effective relationships across a business.
• High attention to detail and a strong focus on accuracy.
• Confidence working independently and taking ownership in a fast-paced environment.
• Proficiency in Microsoft Office.

What We're Looking For

Above all, you'll be commercially driven, proactive and curious, with the confidence to identify opportunities, challenge thinking and turn insight into action.

You'll be comfortable working with technical products and communicating with a wide range of stakeholders, from internal teams and suppliers through to international distributors and customers.

This is an excellent opportunity to join a growing business where you can have a genuine impact on product strategy, commercial growth and international market development.