Marketing Manager

Universal Business Team; Lincoln; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Bonus scheme

Pension

Free parking

Team incentives and staff events

Travel expenses and meal allowance

Job summary

Universal Business Team is recruiting for a marketing leader to own and shape strategy in a Lincoln-based role with UK travel. You will drive brand awareness, lead generation and customer engagement, partnering with Sales and the Management Team to influence growth and market position.

The role requires a commercially minded marketer who combines strategic thinking with hands-on delivery, delivering campaigns across digital, email, PR, social media and events to support business objectives.

Qualifications

• Marketing management experience within a B2B environment.
• Broad background across campaigns, content, events and customer engagement.
• Strong commercial awareness and stakeholder management.
• Hands-on approach balancing strategy with execution.

Responsibilities

• Develop and deliver the marketing strategy.
• Support lead generation and new business growth.
• Work closely with Sales on campaigns and customer opportunities.
• Create compelling content, case studies and sales tools.
• Deliver campaigns across digital, email, PR, social media and events.
• Manage exhibitions, trade shows and industry events.
• Visit customer sites to gain insight and identify opportunities.
• Manage agencies and external suppliers.
• Monitor performance, measure ROI and identify areas for improvement.

Skills

Marketing management

Campaigns & content

Commercial awareness

Stakeholder management

Hands-on execution

Job description

Salary: £50,000 - £70,000 DOE + Bonus

Location: Lincoln with UK travel to customer sites

Hours: Monday - Friday 7:30am - 4:30pm

Benefits

• Bonus scheme
• Pension
• Free parking
• Team incentives and staff events
• Travel expenses and meal allowance when visiting customer sites

A Marketing Role With Real Impact

We're recruiting on behalf of a successful, growing family-owned business supplying specialist products and services into industrial and manufacturing markets across the UK and internationally.

This is a highly visible role within the Management Team, offering the opportunity to shape marketing strategy, support business growth and influence wider business decisions.

We're looking for a commercially minded marketer who enjoys combining strategic thinking with hands-on delivery.

This isn't a role where you'll sit behind agencies. You'll work closely with customers, Sales and senior leadership to help drive growth, generate opportunities and strengthen the company's market position.

The Role

You'll take ownership of the marketing function, helping to drive:

• Brand awareness
• Lead generation
• Customer engagement
• Business growth

You'll be expected to get close to customers, understand market challenges and ensure marketing activity supports commercial objectives.

Key Responsibilities

• Develop and deliver the marketing strategy
• Support lead generation and new business growth
• Work closely with Sales on campaigns and customer opportunities
• Create compelling content, case studies and sales tools
• Deliver campaigns across digital, email, PR, social media and events
• Manage exhibitions, trade shows and industry events
• Visit customer sites to gain insight and identify opportunities
• Manage agencies and external suppliers
• Monitor performance, measure ROI and identify areas for improvement

Management Team Contribution

This role is about more than marketing. As part of the Management Team you'll:

• Contribute to wider business decisions
• Support company growth plans
• Collaborate across departments
• Act as a role model within the business
• Help shape culture, performance and continuous improvement

About You

You'll likely have:

• Marketing management experience within a B2B environment
• A broad background across campaigns, content, events and customer engagement
• Strong commercial awareness
• Experience working closely with Sales teams
• Excellent communication and stakeholder management skills
• A hands-on approach and willingness to get involved
• The ability to balance strategy with execution

Experience within manufacturing, industrial, engineering, technical or related sectors would be advantageous but isn't essential.

Why Join?

• Join the Management Team of a growing business
• High level of ownership and autonomy
• Direct access to decision-makers
• Fast-paced, entrepreneurial environment
• Young, collaborative team
• Opportunity to make a genuine commercial impact

Build relationships. Support growth. Drive marketing. Make a difference.

IND25